Rural Development: Creating A Better India

Posted on January 11, 2010 in Society

Arun Sharma:

According to the 2001 census, 72.2% of the Indian population resides in the rural areas constituting about 638,000 villages. The CIA database says that at least 22% of the entire Indian population is living under poverty line. Though the social scientists and the businesses interpret the entire rural population as a BPL (Below Poverty Line) population and try to target them as their potential customers for low cost products, these statistics refute the argument. For all practical purposes, it is safe to assume that the rural economy is an agrarian economy. And since rural population constitutes 72% of our population, it becomes imperative for the government to ensure the development of the rural sector for the overall growth of India.

In the Union Budget 2009, the Finance Minister Pranab Mukherjee laid immense emphasis on this issue and revealed the plans to build infrastructure across length and breadth of the country. Various schemes like NREGA, JNNRUM and Rashtriya Vidyutikaran Yojna are ambitious enough to ensure that the government is willing to promote infrastructure development in the rural India, fondly known as Bharat. This is something known as inclusive growth where the growth is targeted not only at the urban India or the business world, but also at the other members of the Indian population.

But more important than the role of the government, is the role of private organizations in the process. India has grown to be the IT hub for the world which has opened new ventures for its citizens. But there was a minimal involvement of the government in the growth and development of IT sector or what I prefer to call as Bangalorization. A similar revolution is required once again in India to ensure the development of the rural community.

All said and done, the only way the private sector or the profit-sector can be attracted to this world is by showing them the market size and the market potential. Many organizations have already realized it and have started expanding their horizons to the rural markets through various innovative routes.

Microsoft conducted a research in the villages to know why acceptability of computers was low in rural areas even when government had provided computers in every school for the students to access. It came to be understood that only one student, usually a boy from upper class, used the mouse and nobody else was allowed to touch that. So, Microsoft came up with the solution in the form of multiple mouses connected to the same screen giving equal access to each student. This new research is being commercialized now. Similarly, Google tried to find out the reason for low internet penetration in India and particularly in villages and realized that people in villages did not understand English. So, it developed an Indic Transliteration Technology that helps the person use the Roman alphabet keyboard but the display comes in the local languages.

Many more similar examples like these and Unilever’s Shakti Amma are available to illustrate that the development of the rural India cannot be ignored if India wants to grow. And since we have ignored it for so long, we can start with the learnings from the mistakes that we made in the past. Instead of taking electricity to the villages from thermal power plants, we should plan sustainable energy sources like Solar or Wind Energy for them. Rather than taking products in polythene bags to villages, let’s encourage the use of jute bags from the beginning itself. Instead of building roads from petroleum byproducts, we should use the plastics and polythene to make roads that last longer and are better.

We must realize that the growth of the Indian rural sector can prove to be instrumental in bringing up the pace of growth of India Inc. The unexplored markets and the moral obligations are both a financial and social justification for the corporate to participate in this growth story.

Drop in a comment below or mail us at [email protected], you can also tweet us at @YouthKiAwaaz.

The writer is the Singapore correspondent at Youth Ki Awaaz. He is also a social enterprise enthusiast and analyst.

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Arun

By suggesting to use polythene and plastics for the roads, I meant using the waste plastics and polythene bags for making roads.

Anonymous

hey arun,, good suggestions but i think rural development is primarily based on.. eradication of poverty.. many in rural areas are struggling for only bread and butter.. then how they can think about proper education and other higher needs.. .FIRST their basic needs of food and shelter should be fulfilled. example due to inflation , prices of sugar and pulses got high as a result these are out of their reach. .SECONDLY the status of women in villages.. it's so poor as women are roots of rural development..sO OUR YOUTH AND VARIOUS private or govt. organisations should participate actively for our nation's future.. But ur post is very modern and enthusiastic.

Arun

As I clarified in the article as well, this is a very bad notion that we carry about the rural population of India that all of them are poor. But if you go to the villages, you'll know the reality which is very different. Infact it's the urban poor who constitute a major part of the BPL segment. As far as the commodity prices are concerned, it affects the majority of India who are not a part of the Upper Middle Class or above.
But I completely agree with you that the status of women in villages needs improvement. Programs like Nanhi Kali initiative of Naandi Foundation or the Girl Stars initiative of Going To School need to come up at a faster pace to create a change in the society with regards to the fairer sex.

Anonymous

hey i agree with u… but who r the urban poors.,, these r migrants of villages… only..they came to cities, for good living but here they become part of BPL .often,..THIS is reality of small villages but in developing villages it's opposite.. in PUNJAB … ,,i M not saying they r part of BPL .BUT MANY population doing labouring or agric. on small areas just enough to feed their families….,,

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