Biz and Eco

The Euro Crisis: A Case Study

By Subhayan Mukerjee: The economic and political success of the United States of America, since the end of the Second World War had prompted their cousins across the Atlantic to dream of an entity that could be called the United States of Europe. But between

Biz and Eco

America’s “Bring Jobs Back Home” Policy Might Shape India’s Future

By Shobhit Agarwal: What has been India’s greatest export to the USA in the past decade? It is not cotton yarn and fabrics; it is not drugs and pharmaceuticals and it, most certainly, isn’t gems and jewels. It is a vast mix of white-collar professionals,

Biz and Eco

Bridging The Employability Gap

By Shajan Samuel: Self explanatory, nobody need explain the meaning of ‘Demographic Dividend’. India's trump card during the recent high growth period - the so-called 'demographic dividend' was the result of a mistake, and that mistake is about to come back and whistle in our

Biz and Eco

The Confusion About Rupee Depreciation

By Anuja Tandon: After the international financial crisis of 2008, the great economic analysts of our country had promised a continuously increasing growth rate, thus bringing in disappointment. After the 8.4% growth rate of 2010, India faced a disheartening growth of 6.5% in 2011-12. The

Biz and Eco

IQ Is A Thing Of The Past, It’s Time For FQ

By Pallavi Dani: Financial management in India has largely been an area of concern for accountants, bankers and those closely involved in the Financial World. A common man would hardly ever bother about the nitty-gritty of the complex financial matters. This is astonishing, keeping in

Biz and Eco

Jute Industry In India: Slowly Gaining Momentum

By Pallavi Dani: India has a rich culture of arts and crafts that has evolved through the centuries into a flourishing trade. One of the oldest industries that has gained a lot of attention and popularity in recent years marked by rising awareness on global

Biz and Eco

Real Empowerment: The Sustainable Economy Of Awareness

By Sanchita Khurana: The idea of "empowerment" can be empowering only with cognizance of the difference in agency it brings about or is supposed to bring about. For rural women of the Purulia district of West Bengal, this cognizance has been complete, their self-confident narratives

Biz and Eco

Why Marketers Need To Change Their Game, And 5 Platforms To Exploit

By Shashank Bhasker: For many decades the marketers were challenged in reaching their target groups (TG) with the right media mix for converting top of mind recall at the store level into purchase intent. Let’s revisit the journey cycle. The product is ready and shipped

Biz and Eco

Consequences of a Greek Exit from the Eurozone: To Leave or Not to Leave?

By Mohit Dayal: In the midst of renewed calls for Greece to step out of the Euro-Zone over the past few days, several vantage situations have been contemplated and cited. Analysts have argued that a Greek Exit is a matter of ‘When’, rather than ‘Whether’.

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