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Is Nokia Losing Out To Other Brands? [Is It Cool To Own A Nokia?]

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By Kartik Rai:

Browse through facebook friend list and you will be amazed to see how many people have their Blackberry Pin or BB pin, as most call it, almost inscribed in their profiles like words of wisdom. Ooops, wait, writing something  about Cell phones and I do not start the discussion with Apple’s I Phone. I think I am Guilty here so let me start all over again.

Apple’s I Phone is by far the “coolest” thing to hit the telecom market for years.  Blackberry in India does sell like hot cakes. Samsung’s next generation smart phones or even the less glamorous ones, do have a pretty big share in the telecom market in India, which seems like its growing faster than the population here, but then thats exaggerating. Some actually quite fancy the Sony Erricksons’ and the Motorolas’. Small players like Micromax (which is a company beyond the Bling phone) are actually eating quite big slices of the Telecom Pie which once was and still is ruled by Nokia (though its slowly sliiping ground). So the big question, “Is it Cool to own a Nokia these days?”

The answers may vary based largely on the mobile phone you have lying right next to you as you read on. That one rocks doesn’t it? Or may be it’s time for a makeover? Either ways just sit back and ask yourself this fairly straightforward question. If you were allowed to take a phone in this world for free, which one would it be? Relax.Think about it. Okay. Is the answer a Nokia? If it is, there is always the comments section right below the article. Flood it with your thoughts. If it isn’t, read the title of the article again and then flood the comments section. I have a hinch that the answer is a no.

Well, as much as I hate to admit it, but Nokia is loosing out. Basic functionality and I guess Nokia would stand out but in the race for smart phones, its loosing out by a margin which is bigger than the margins by which Usain Bolt wins his races (which as you all would agree is quite substantial).

Lets take a look at why Nokia is loosing out to its biggest competitors, especially in the smart phone race.

The iPhone:

Now clearly there are a thousand reasons why Nokia’s top of the line model like an N97, N900 or even the upcoming N8 looses out to the iPhone. The two reasons that stand out for me are probably Touch and Applications.

First things first, just the feel of the iPhone in your hand and the effortless ease with which you can scroll or navigate makes it legendary. The phone’s maneuverability is magical. The fact that Steve Jobs is perhaps the best publicist of his products in the world also helps.

Secondly, the Apps.  iTunes App Store offers cell phone addicts far more satisfation than an Ovi Store could ever do but then the Ovi is still in its growing stages so lets wait till we can make some accurate predictions cause the  iTunes App Store clearly has a head start.


Just to gauge the popularity of this manufacturer, check out the following link where Rishabh Prasad wonderfully illustrates why Blackberry is such a big brand today and how its latest offerings stand out.

I am withdrawing myself from writing abut the controversies Blackberry is facing cause that I think is a different issue all together and having made that clear let’s hit the nail right on it’s head. I think Blackberry’s Instant Chat feature is one that everone would kill to possess. In the ever growng race for professionalism or atleast appearing professional, Blackberry beats everything else hands down.

Easy unlimited email access which of course the CEO’s and the CFO’s can not live without probably makes Blackberry the best Corporate Phone out there in the market and with the company now also doing a fair bit to release phones of a lower Retail Price and better multi-media functionality, I actually think that Blackberry can make it big in India.

Samsung and Android based phones:

An additional third competitor is in the form of the next generation Samsung Wave and Galaxy phones and other phones based on Google’s Android OS. Since Android is Google run, you can bet your house on the fact that it will in the near future have something revolutionary, almost like Google itself. But as it has really not found its feet in the Indian market yet, I refrain from throwing more light on Android.

So, Just in case if you are lost in wondering when you are going to get your dream phone afer all this, a reminder that Nokia still owns  52.2% of India’s total market share (from Voice&Data). But that is not the problem. The problem is that its share has fallen by atleast 12% which is alarmings for Nokia. Plus a major chunk of the non smart phones market is still dominated by Nokia but new players are acting as party poopers. Lets wait to see how thigs unravel.

And just for the record, I do own a Nokia and I love it… but then as I read this over again for some finishing touches, a strange question confuses my mind. How much does the latest iPhone 4 cost?

A hush- hush conversation with the writer’s mother follows…

The writer is a Correspondent of Youth Ki Awaaz and also a student of Delhi University.

You must be to comment.
  1. dhiraj

    yeah nokia is loosing fast. i had lost interest in nokia five years ago and still they are not coming with any innovation. then i got samsung phones which are far more simpler smarter and a very good performer. i think samsung is the best because in the multimedia performance no one messes with it. if i am getting a phone for free i would get one samsung phone.

  2. vamsi

    what does HINCH mean?(3rd para,last line)

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

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Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

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MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

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A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

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A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

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