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Apple Inc. – 4 Reasons Why They Are Different And Why They Rock

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By Pradyut Hande:

Every now and then there emerges a company that radically redefines the realms of the often clichéd and loosely utilized term “revolutionary”. A company that dares to break out of the cocoon of often predesigned customary business models; that dares to question and discard conventional “business dogma” in their quest to traverse the tortuous path towards accomplishing streamlined operations, increased profitability and global brand recognition through the use of continual innovation and reinvention. If there is one global company that truly epitomizes the aforementioned, it has to be Apple Inc. The computer/electronics behemoth has consistently ranked as one of the most innovative global firms. One look at their extensive blockbuster product range and it comes as no surprise! The ubiquitous iPod, the iPhone, the MacBook series and now the iPad are a handful of their path breaking product offerings that have literally taken the world by storm, much to the chagrin of their competitors.

So what is it that fuels Apple’s stupendous success… success that seldom ceases to amaze. I shall attempt to enumerate a few factors that could plausibly elucidate the same:

Factor 1: Strategic Clarity — Understanding what it takes to Create Quality Products

Apple has excelled in this regard. After hours of onerous groundwork, prototype development and testing; they have come to regard the design of their products as their “fundamental soul”. It is a prerequisite they have woven into their operational fabric. Having made new product design, development and quality their priorities; they have managed to uphold these basic tenets that are clearly reflected in each of their products. Apple is also its biggest critic; spending billions of dollars on radical products until they meet high specification norms.

Factor 2: Creating the Right Atmosphere for Continual Innovation

Many quarters regard Apple as an often closed organization, paranoid with security to ensure the utmost protection of their trade and business secrets. This “secretive strategy”  is a double edged sword at best though. On the one hand, it gives arms Apple with the proclivity to surprise competitors on a cluttered market; while on the other it can take a mental toll on its employees. However, more than the secretive element ingrained in the culture; it is the tactful manner in which Apple creates a congenial atmosphere for indulging in innovation. Instead of straitjacketing their creative pools in splintered, disorganized units; Apple ensures they are given the freedom to pursue disparate individual goals for a larger collective objective. Apple goes out of its way to empower its most valuable employees. For instance, their state-of-the-art Industrial Design Group based in California is a separate world unto itself where Apple’s top designers work in a “secluded melting pot of creativity”; churning out one revolutionary product after another!

Factor 3: “The Apple Brand of Management”

Apple has always believed in assembling a multidimensional proficient team. Their bold proactive management approach has been one of their strong suits, aiding their steady ascendancy in corporate echelons. Apple possesses a streamlined hierarchy devoid of extensive chains of authority. CEO Steve Jobs and his trusted “crew” take most important decisions. Another noteworthy managerial facet is Apple’s conscious predilection to rely more on their intuition instead of extensive market research and competitor analysis. One could call term that a serious gamble, but had Apple not walked down the “intuitive avenue”, the iPod and the iPhone would never have seen the light of day!

Factor 4: Omnipresent Talismanic Leadership

Strong, effective and responsive leadership is a prerequisite for corporate success. In Founder and CEO Steve Jobs, Apple has one of the most dynamic, focused and proactive business leaders on the planet! Often regarded as a “tyrannical perfectionist”  during the halcyon days of youth, the Steve Jobs the world knows today is a highly mellowed down and less eccentric (if you may!) version of yore. However, without his almost maniacal drive and evergreen passion for his “job”, Apple Inc. would have struggled to scale the acme of success it enjoys today. Although still dependent on Jobs, Apple has begun instilling the tenets of the “Apple” brand of leadership in the emerging breed of new age managers.

The aforesaid are a clutch of factors that in some measure are responsible for Apple Inc.’s healthy market position today. One thing is for certain: Apple will continue to redefine markets, ameliorate products and enthrall scores of “Apple aficionados”  the world over for a long, long time! This is one company that revels in “discarding the tried and tested”! Think different… think Apple Inc.!

The writer is a Correspondent of Youth Ki Awaaz. This article has been reproduced from his blog post at

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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