This post has been self-published on Youth Ki Awaaz by Youth Ki Awaaz. Just like them, anyone can publish on Youth Ki Awaaz.

Communicating: A Revolution Or An Evolution? #Editorial

More from Youth Ki Awaaz

By Shraddha Sankhe:

It is not about my mom who loves Skype because that’s the only way we ‘meet’. It isn’t about Google chat where I discuss what’s for lunch with my roommate on a relatively lucky day. In fact, I should not have been surprised at all. I was expecting my weekly assignment grades in an email from a professor. He preferred to tweet me instead. That summer internship application for 2012 was sent via LinkedIn Jobs (resume too).

Remember how an email would contain a salutation, an introduction, a little message and a conclusion. Boring? Yes, vintage too.

Blogs redefined the limits of human opinion and creativity. Noticed how Facebook Timeline made us sit up and notice the power of a human ‘story of a lifetime’? It’s raining innovation-all in communication! Yes, Einstein’s Theory of Relativity still holds some meaning even after CERN’s newest finding. But nobody cared more than they did for Google Plus’ worldwide release. Then Facebook launched the Timeline, first with a video discreetly giving out details to TechCrunch, Mashable and other tech blogs on ‘how to activate Timeline’. Amazon has websitized (a cousin of “humanized”) the concept of Content Is King by launching the Kindle Fire. Wait a minute, iPhone 5 will be on your newspaper’s front page 3 days from now. Phew!

Remember those slam books? I would run behind my favorite teachers in school and ask them to fill in those crafty books. Then I would read them and gossip about the ‘favorite movie’ jotted down by ‘that girl’. My best calligraphic skills came out when I made greeting cards for the best friend. Every year was a newer task, a better gift to collect and hey, I actually bought red ribbons for my pals on Friendship Day! I don’t do that anymore. I save money, paper and time. I use Facebook. Last, I wished a friend living two apartments away (on the same floor) without even visiting his Facebook wall. Thank you for the newest settings, Zuckerburg. And thanks for inspiring Zuckerburg, Google Plus! Yet emails are still boring.

If you’re aspiring to be somebody, the best way is to broadcast your ambitions and face your inhibitions. I wanted to be a journalist after messing with Chartered Accountancy. I tweeted. And heck, I loved what journalists tweeted. I believed broadcasting views (and rants) was the way to go. But just as I garnered over a thousand followers, I stopped ranting. No. I only stopped tweeting rants. Now I have a secret blog. Has the world crashed for the broadcast mindcasters? Now I tweet news and write a million emails. We are a lot more private because of the bigger networking avenues. Hence the ephemeral use of “settings” as a noun!

In Journalism, I am taught that Objectivity is a norm; a Biblical virtue. Social networks teach us that transparency is the new objectivity. In fact, social interaction has been the most underrated virtue of social networks. My dentist room mate is hooked on to Dr. Atul Gawande’s tweets and my engineer friend gets free educational posters from NASA’s web blog. Surprise birthday parties are morphed (badly) by Facebook events and Google is the new grandmother–all created and answered by real humans. Recently, Kodak, the photo-film company, filed for insolvency because of prevalence of digital photography. Will an (another) innovation kill social networks which is primarily us, the products? Wait a minute! Are WE the products of the social networks? Do they use us to sell advertisements and concert tickets? Should we be okay with it? I think so. Because content is the king. Try following nobody on Twitter. Perhaps zero friends on Facebook send a better message. October is here. iPhone 5 is releasing. And my current phone just conked off. Coincidence?

About the author: A J-student, obsessive tweeter, passionate writer, podcaster and a blogger, Shraddha is a new media addict and the Mumbai Editor at

Shraddha is doing her bit to help create enough ‘chatter’ in the matters of Rural Development, Health & Sanitation, Social Awareness coupled with solid Economic Reforms. Shraddha will shortly be pursuing her MA Journalism at Missouri School of Journalism, Columbia, USA from 2011-2013. She is also a Fellow at Health Communication Research Centre, Missouri state, USA. Shraddha will bring her global experience in health and science journalism to the Missouri School of Journalism as she begins her Smith/Patterson Fellowship for the 2011-2012 year. She is the first international student to receive this honor. More about the fellowship at

You must be to comment.

More from Youth Ki Awaaz

Similar Posts

By Divya Chopra

By Apurv Raj

By Sadan Khan

Wondering what to write about?

Here are some topics to get you started

Share your details to download the report.

We promise not to spam or send irrelevant information.

Share your details to download the report.

We promise not to spam or send irrelevant information.

An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

Share your details to download the report.

We promise not to spam or send irrelevant information.

A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

Sign up for the Youth Ki Awaaz Prime Ministerial Brief below