SAGN Logo Competition

Posted on November 26, 2011

The mainstream media is somehow focused more on the negative news and goes extra mile in spreading them.  The ‘Good News’ somehow gets dug in the 12th page bottom left 2″x1″ corner of the newspaper. In such a scenario all that is available to aam admi is negative news. And being the most intelligent species, he discusses them at office tea table, in college canteens and shares it on Facebook, Twitter and Google+. These creates a vicious cycle where we subconsciously breathe in the negativity and participate in spreading such negative news. Being cognizant of the negatives happening around is one thing and propagating them is another.

When being constantly bombarded by the media with the negative news, we tend to create an image about things and makes us lose objectivity – Politicians are corrupt. Pakistan is giving space to terrorists on their soil. Traffic police take bribe. These are some of the dogmas many of us have.  And the reason is we are not told of the good side of things. We are not told of a politician who is truly working towards making the life of his people better. We don’t come across news of how a christian nun is improving the life of several children in the streets of Kolkata. How a farmer is innovating to pump water efficiently and in an environment friendly way.

Clearly, there is a need for source of Good News where good deeds happening around us are highlighted. These news would act as positive stimulus to our brains to think about solution, to get inspired. It would make us believe that life is not all that bad and that there is hope , there are good people and good things do happen. South Asian Good News Channel is a small step towards spreading positive news.

Now the question in your mind would be – Why South Asia? The seed of this idea – South Asian Good News Channel – was sown at SAYC 2011 where delegates from the SAARC nations got together to discuss real issues. We found that there was so much in common among the South Asian Nations. Not only history and culture – but the tastes, the likes and dislikes, our behavior, our take on issues was also very similar. At the end of the Conference, if was difficult to identify a Pakistani from an Indian and an Indian from a Sri Lankan. If such harmony exists at people level then this definitely needs to get highlighted. Pakistan is not India’s enemy nor is Afghanistan Pakistan’s. The media, to a certain extent, is over-emphasizing the conflicts and under-emphasizing the people-to-people harmony. The South Asian Good News Channel will help in highlighting not only good things happening around us but also happening across the borders to foster international peace among South Asian nations.

As part of SAGN, we are conducting a logo competition.

Objective of the Competition

To develop logo for South Asian Good News Channel that it could use in various communications.


  1. The logo should be original and shouldn’t be copyrighted.
  2. The selected logos cannot be used for any other competitions or for any other organizations.
  3. The logo should depict the ethos of South Asian Good News Channel. South Asian Good News Channel aims at providing good, happy, development news from the SAARC nations through Social Media. The primary audience is youth (15 to 30 years old) of the SAARC nations. More information about SAGN Channel can be obtained from the SAGN Facebook page or from the following articles (article 1, article 2)
  4. The logo should have a maximum of 4 colors.
  5. The logo should preferably be distinct and simple.


  1. Go to and like the page.
  2. Upload the logo image in the ‘Logo Competition’ Album. Only photos uploaded to this album are eligible for the competition.
  3. If selected, send a high resolution version to

Selection Process

  1. The winner will be selected based on the number of likes and comments a logo gets on the Facebook page.
  2.  For each ‘like’ on the logo the designer will get  1 point and for each comment he/she will get 1.33 points
  3. The likes and comments on the album will not be considered for determining the winner.


  1. The count of the number of likes and comments will be done on 5th December 2011. Likes comments after 5th December 2011, 11:59 pm will not be considered for the competition.
  2. It is advisable that you submit your logo as early as possible so that there is enough time for people to review it and give cast their ‘vote‘ – likes/comments.


  1. The winning logo will get a chance to be the official logo of SAGN Channel.
  2. A strong resume point for winning an international logo design event and creating official logo for a social initiative
  3. Customized goodies which will have your own created logo (only if  the winner is based out of India).

For any further queries, feel free to contact at

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