This post has been self-published on Youth Ki Awaaz by Youth Ki Awaaz. Just like them, anyone can publish on Youth Ki Awaaz.

Don’t Be Indifferent, Save The Cows

More from Youth Ki Awaaz

By Prerna Tyagi:

Now you would think what is wrong with the cows? Neither are they an endangered species nor is their skin any valuable; it is the tiger, the lion, the deer which need an immediate attention, not cows! Maybe cows do not need an immediate attention but they do need a slight change in our attitude and habits.

It is a common sight in the not-so-posh localities of most Indian cities, a cow or a herd of them feeding on the waste materials in an open public dustbin or wherever we wish to throw our garbage, on the roadsides, on the empty plots, etc. On witnessing such a sight, I feel very helpless and appalled; whatever we may have achieved, the technology or the infrastructure, somewhere in the process we have either unknowingly or deliberately given rise to such circumstances where a cow, a herbivorous animal which grazes on grass, is left to feed on our garbage, our waste. The waste materials range from leftovers to glass materials to extremely toxic matter, but it is the plastic tops it all. It is very saddening to see cows feed on it. There the fact that cow is revered as a mother in Hinduism loses its significance.

A few years back I read in a newspaper that a cow’s dead body was sent for post-mortem examination and the results were very shocking- the cow had died of ‘plastic ingestion’ and around 40 Kgs of polythene was found in its stomach! Another abysmal sight is that of a cow or a herd of cows either standing or lying down in the middle of a congested road. The speechless creature doesn’t know where to go; have we left any place for it to go? To graze? NO! Not a place in the concrete jungles that we have created and if there are green areas, they are for us not for them. The worst part is that the ever busy people try different ways to make a way to get across the bovine; some try blowing horns and some others without much thought hit the cows to get them aside. They don’t even care to get out of the car and shove it, but who has the time! On doing this, most of the time, the cows get hurt, they can be seen limping or bleeding and around one in every four cows is injured because of getting hit in the road traffic.

There are two kinds of people; one who are indifferent and the others who are not. The following is for the latter.

Seeing all this helplessness around, we mustn’t succumb to the idea of What Can I Possibly Do? I would say you can do a great amount of substantial work just by altering your attitude and some habits. At a community level, you could always be a part of an NGO catering to animal needs, an animal helpline or an awareness drive but apart from this there is a lot more that we all can do at an individual level.

Small things can make a huge difference; we could make sure that the leftovers are not thrown wrapped in polythene as the leftovers lure the cows to end up eating the wrapped-up polythene with them. You could collect polythene in your house and simply make an effort to hand them over to the rag-pickers monthly or at an interval or directly dispose them off at the recycling units. The efforts could demand your time and energy but it should not be a problem for ‘the others’.

Secondly you could make it a point not to hit a cow on the way to get across and if you see someone else doing it you could try sparing some time to get across the message without causing any fights. If you see an injured cow, you could call the animal helpline or simply get in touch with the owner. In most cases it is the owners who let the cattle loose, so you could complain about them at a nearest public office or you could talk them into stop doing this by making them aware.

I heard it somewhere that cows unlike other bovine come to their owners on their own in the evenings when they have to be milked. What an example of animal behaviour! But what about our human behaviour? Why have we become so indifferent and consequently cruel and selfish? First let’s fight our indifference and the answers are sure to pour in and so would the good deeds.

Image courtesy:

You must be to comment.
  1. Colonel Nagar M Verma,

    It is very good idea to save sacred cows.  IT INVOLVES WE TO ACT. We never act . We believe some one else should do it.It is not my job. This mind set has in-slaved us so much that  we never make an effort to understand our role,responsibility and ethical accountability. I have been working for a mission to save innocent human lives from frequent attacks of disasters and impacts of climate change by raising awareness,imparting education and training to vulnerable people at their Door Steps with teams of experts for 12 years in 18 states of INDIA. It is our responsibility to develop safety culture amongst ourselves and our family members to respond to emergencies  well prepared, yet, we most of the time think government or some one else has responsibility to protect us.IT IS MUCH BEYOND  CLICKING LIKES/DISLIKES ON FB.IT NEEDS INVOLVEMENT TO WORK FOR THE CAUSE. I tried to inform friends of ‘Youth ki awaaz to join me ,yet they never encouraged me or joined the mission. We can talk and suggest hundreds of ideas but never want to trnsform them in to action by joining and contrbuting for the cause. Youth ki awaaz friends join me in the campaign and raise awareness of your family members. You may save lives of your dear and near ones in crises. Colonel Nagar M Verma,Director General, Saritsa Foundation. Tele- 91  22  24366370, mob  9323157377,email

More from Youth Ki Awaaz

Similar Posts

By Suranya

By Sohel Ahmed Khan

By Krishna Singh

Wondering what to write about?

Here are some topics to get you started

Share your details to download the report.

We promise not to spam or send irrelevant information.

Share your details to download the report.

We promise not to spam or send irrelevant information.

An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

Share your details to download the report.

We promise not to spam or send irrelevant information.

A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

Sign up for the Youth Ki Awaaz Prime Ministerial Brief below