By Sapan Parekh:
In the recent times, web giant Google has increasingly become useful to the point of being indispensable. Google has a “toehold”, if not foothold in almost all spheres of the Internet. Each day millions of users share with Google a part of their private life in the form of their user data and search queries. Such information, if misused, can cause immense repercussions in the web-world, where privacy and anonymity have suddenly become the buzzword.
Thus, if you have a Google account and are signed in, Google will combine information that you have provided from one service with information from other services, treating you as a single user across all its products. Over time this would mean that you will have more relevant search results, ads and other content when you are using Google services.
So if you just searched for a second hand car on Google search engine, Google will ensure that the ads on your Gmail are related to second hand cars. Similarly a more consistent user experience across Google might mean that the users may get more accurate spelling suggestions because they have typed them before.
So this new policy allows Google to expand and integrate their products. Thus we all stand to benefit from tighter integration in the near future between many of the products that Google offers. Also, for the purpose of allaying fears of privacy violation; a simple yet very informative video (available at www.google.co.in/intl/en/policies/principles/) has been created by Google to educate the users about the new policy.
With this new policy spewing increasingly relevant search results for the users, it seems to me that Google is all set to consolidate its position as the most-used search engine in the world.