This post has been self-published on Youth Ki Awaaz by Youth Ki Awaaz. Just like them, anyone can publish on Youth Ki Awaaz.

The FEVICOL SONG And Alike : Is The Mania Really Needed?

More from Youth Ki Awaaz

By Ojaswini Srivastava:

Munni badnam hui, sheela ki jawani, halkat jawani, chikni chameli, jalebi bai, Anarkali disco chali, dil mera muft ka, and so many others. And now it’s again Kareena Kapoor, with the Fevicol song.

Fevicol Se-Dabangg 2

All the dazzle and sizzles the thumkas and jhatkas, are driving the nation crazy. The bold lyrics, the youthful music, the sexy (no, this word is no more a taboo) moves and of course Kareena Kapoor, is enticing an umpteen number of people. It is playing on every radio station, every car, every phone, every dhaba, every hotel, everywhere, all over. There are people who won’t even know the exact lyrics, or won’t remember the complete lines, but only the punch, “mere photo ko, seene se yaar chipka le saiyaan fevicol se”, and they keep humming it.

It’s the item songs that are like a trademark to every Bollywood movie today. It is often the first song that is launched, and this serves as an excellent agenda, the audience gets attracted to it, gradually obsessed with the song and therefore interested in the movie. It sounds strange but this is exactly what happens.

A few years back the songs were a mark of soulful lyrics, romantic, painful, inspiring. It added an essence of life to the movies; it added a lot of persistence to the story. And the idea of an “item number” was nowhere in view. But today’s songs, are high on entertainment, adds drama, and of course when talking of item numbers, they add a lot of colour and vibrancy to the films

But seriously, are they so necessary? So inevitable? Even a ‘U’ movie perhaps gets those elements of a ‘U/A’ movie, because of the words and sometimes even the visualization. Or perhaps, this is too conventional an opinion, because, we are living in the 2012 India, kids are all aware of every slang, and every drop of the snazzy lyrics and the flamboyant moves, nothing is perchance unknown or vulgar and thus nothing offends . A whole family watches these movies together, sings together and enjoys it.

But, isn’t it really getting into their tender minds? Isn’t it making up Bollywood more and more dramatic and less real? Isn’t it taking away life from movies? All the masala and commercialization kept apart, isn’t it making a movie only darker (and certainly that makes it more tempting)?

Just give a look to serious movies, they barely have any such songs, rather any real “song” at all. Or wait, Talash, a serious, suspense, too has a flashy textured “muskaane jhooti hai” (again featuring the same, Fevicol girl). The clothes the slangs the appealing cinematography and all the glitz and glamour, contradicts the fact that “art reflects life”. But who cares? Isn’t it a commercial movie’s need and the commercial value that these songs add and increase? But, the impacts? No…nothing really? We are all aware ! A muddling subject!

Whatever be, the item songs are likable to the majority of Indian audience today. A fullstop. The maker’s work is done. But Really?

You must be to comment.
  1. tarachand

    i think vulgarity is more the mind matters rather than words…. and
    there is alwys good anid bad (vague in exact sense) fight with each
    other, actions comes from which one won…. sometime an individuals
    moral values and education or fear to be hated,
    consciousness doesn’t allow to express such matters….bt a lil insect
    alwys remain inside if they have hormones. . although u can’t act bad
    wth just blaming those insects
    those ppl who says that it should be ban also watch such things….
    those KHAP PANCHAYAT ppl, those JARKHAND special ppl who warn girls to
    pour up ACIDS if they wear JEANS, those who opposing MALALA also enjoy
    the same….it is just democracy. their habit of holding two faces, two
    rules for self and others. personally currently i don’t like the song
    FEVICOL, i really can’t defend that “missed call” line, although still
    hv not watch/listen compltly.
    but i really
    like that wonderful song… “muskaane jhoothi h” evrything i like
    there… the symbolic way of expressing suspense cinematography, lyrics,
    kareena her act,costume and above all MUSIC( thts JAZZ i guess). and i
    wd appreciate FEVICOL by any little child who don’t know the meanings.
    just sing on his/her flow naively… “munni badnam hui”

More from Youth Ki Awaaz

Similar Posts

By Tamoor Malik

By Prakash Chand

By Sunny Anand

    If you do not receive an email within the next 5 mins, please check your spam box or email us at

      If you do not receive an email within the next 5 mins, please check your spam box or email us at

        If you do not receive an email within the next 5 mins, please check your spam box or email us at

        Wondering what to write about?

        Here are some topics to get you started

        Share your details to download the report.

        We promise not to spam or send irrelevant information.

        Share your details to download the report.

        We promise not to spam or send irrelevant information.

        An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

        Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

        Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

        The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

        Read more about his campaign.

        Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

        Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

        Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

        Read more about her campaign.

        MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

        With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

        Read more about her campaign. 

        A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

        As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

        Find out more about the campaign here.

        A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

        She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

        Read more about the campaign here.

        A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

        The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

        Read more about the campaign here.

        A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

        As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

        Let’s Talk Period aims to change this by

        Find out more about her campaign here.

        Share your details to download the report.

        We promise not to spam or send irrelevant information.

        A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

        A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

        Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

        A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
        biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

        Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
        campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

        Sign up for the Youth Ki Awaaz Prime Ministerial Brief below