This post has been self-published on Youth Ki Awaaz by Youth Ki Awaaz. Just like them, anyone can publish on Youth Ki Awaaz. A Hilarious Satire On Finding Your Soulmate The New Way #BookReview

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By Neeta Iyer:

When did you last see love? In your mother’s eyes this morning, as you were feasting on her affectionately made ‘aloo ke parathe’? Or in the heart-felt smile of that new intern at work? Or on

find-love-comOur parents’ generation was very sorted. The boy with his parents met the girl with her parents, usually at the girl’s residence. Parents discussed the essential matters. The prospective bride and groom just managed to smile at each other, the only conversation being “chai mein cheeni kitni?” to which the boy replied coyly, “ek chamach”. In some cases, photographs were exchanged and you got the ‘live’ view of your life partner only at the ‘shaadi ka mandap’.

Times have changed. When Swati Kannan awoke to the rumour of the world ending on 21st December 2012, she had just one unfulfilled desire — to experience marital bliss before calamity struck (though many believe that calamity strikes the minute you decide to get married!). It’s a busy world and with sales targets, traffic jams, demanding bosses, friends and family, 24 hours just don’t seem enough. This was never the case with Swati though. As a radio jockey responsible for a 4 hour time band, she had all the time in the world. So, she decided to have a focussed approach, find love and get done with it. An impressive matrimonial bio data was prepared and after careful editing and re-editing, uploaded on all the Indian matrimonial websites ever known to mankind. The display picture for these sites was the most liked profile picture on Facebook, 142 likes to be precise. With a Punjabi mother and a Tamilian father by her side, Swati set out to find love.

However, she believes in bells chiming and violins playing when you meet your very own Prince Charming, also referred to as the ‘ghanti bajna’ feeling. Apprehensive Anurag is followed by Notorious Naveen, Vacillating Vikram is next. Naïve Nikhil, Rockstar Rohit, Amusing Amit, Shuffling Siddharth, Ambiguous Ajay, Gregarious Gaurav, Roving Ravi also join in the queue. There are many varieties available in the matrimonial ‘mandi’ and this adds to the chaos.

The twelve chapter book is a satire on the new-age way of finding your soulmate. Will Swati’s ‘ghanti’ ring? Will she find love through the ‘dot com’ ?, published by Jaico is a hilarious roller-coaster ride where you will laugh, learn and grow with Swati through every chapter of the book.

You can get your copies here. 

About the author:  Indian or Chinese cuisine? Science or Commerce? Left turn or right? Red or black? At every step in life, Neeta Iyer has been in a dilemma, ‘confusion’ being her middle name. After dissecting rodents in the Bio lab at school, Neeta gave up on her ambitions of using the stethoscope and instead experimented with her ability to selflessly serve passengers as a cabin crew. Unfortunately, before the airline operator she was associated with, could call it a day…Neeta realised that she suffered from air sickness. Thereafter, an article in the newspaper about the voicing industry inspired Neeta to try her luck here as well and after seven long years with leading music stations in India, lo behold…she has now awakened to her hidden potential as a writer! So here it is, Neeta Iyer’s debut novel…!


You must be to comment.
  1. Shrishti Munjal

    This looks like a very interesting read.. Hahaha.. funny description indeed !

  2. Jaspreet

    I have read the book and it is a thorough entertainer.. My jaws are still hurting..Must read and this is going to be a best-seller.. strongly recommend this one 😀

  3. Aakshi

    The author’s wit is incredible.. She has written about the various contradictions in the society today in a subtle fashion, without sounding preachy.. The humor literally had me rolling on the floor and I recommend this book to everybodyyy.. Please read ‘’.. It is a stress buster.. haha

  4. Rahul

    I have had many humorous experiences on the dotcoms as well.. I am getting a copy of this book rightaway.. Good luck to the author and its great to have new talent , coming up with such innovative themes !

  5. Sachin Kashyap

    Lucid language and great humor..I placed my hands on this one last week and couldnt stop till I had finished reading.. The author has a lot of potential and this is the first time that I have read a funny novel.. It is light and a very pleasant read..

    1. pratiik

      finally with whom does swati kannan finally end up with??

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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