By Anshul Tewari:
Earlier this year we did an experiment. We introduced a new campaign model where we aimed at facilitating conversations and engagement for few of the best non-profits and social good projects we have known. We started out with Oxfam India’s CLOSETHEGAP where we created very dynamic conversations on gender gaps in our society and aimed at targeting pressing issues on gender rights.
Later then, we tied up with Pravah and ComMutiny Youth Collective, one of the largest Indian youth NGOs to co-create the “5th Space” category on Youth Ki Awaaz, talking about youth, for the youth! The 5th Space category was a big success, and then we worked with The British Council India to run our longest ever campaign on youth affairs, called #YouthMatters – targeting 8 pertinent issues and striving to create a youth dialogue for better understanding.
Starting today, Youth Ki Awaaz has created a strong campaign model and moved all our on-going campaigns to our all new campaign site – Campaigns @ Youth Ki AwaazÂ with the aim of engagingÂ with the world’s most powerful, social and relevant organizations, non-profits, educational institutes and more – to drive consensus, make opinions matter and create conversations through super social campaigns.
The Youth Ki Awaaz Campaigns platform thrives on the power of the comment box to create viral conversations, powered by our Facebook application.