We have been witnessing a qualitative shift in advertising in India. The advertisements these days are meaningful, sensible and are becoming popular with the consumers. We have seen advertisements engaging with social taboos and challenging the common sense of our society, like this TVC by Fast Track that tries to break the silence around homosexuality and then the one by Tanishq that tries to break the stereotypes around remarriage.
Google India published a video on their youtube channel titled ‘Google Search: Reunion’, it is probably one of the most heartwarming stories on partition that you have ever heard. The description reads ‘The India-Pakistan partition in 1947 separated many friends and families overnight. A granddaughter in India decides to surprise her grandfather on his birthday by reuniting him with his childhood friend (who is now in Pakistan) after over 6 decades of separation, with a little help from Google Search.’ Watch this amazing video here: