By Tanaya Singh:
The News:Â While a part of the country will be throwing the “tea-seller” remark onÂ BJP’sÂ Prime Ministerial candidateÂ NarendraÂ Modi, the party will be conducting sessions of its newest campaign called “chai pe charcha“. As announced byÂ BJPÂ on Tuesday,Â NarendraÂ ModiÂ will be launching this campaign on the 12th of this month.
According to the plan, these ‘nukkad meetings‘Â will be conducted at 1000 different location all over the country and the first of “Chai Pe Charcha with NaMo” (a discussion over tea withÂ Modi) will be launched on 12th in which he will beÂ participating at Ahmadabad. As told by SushmaÂ Swaraj, these sessions will be divided into three parts includingÂ share, ask and suggest where people can share their experiences and give suggestions.Â This programme will be held between 6:00 – 8:00 pm. TheÂ BJPÂ also plans to useÂ DTH, satellite, internet, mobile phone and social media to boost the campaign. According to the party,Â people can give in their suggestions through phones or social media during and after the events.
[blockquoteÂ source=”Sushma Swaraj”]Chai peÂ charchaÂ is a new and extensive effort. It has never been tried before. When four people get together over a cup of tea they discuss politics and this discussion takes place without any tension. This is the basis of our campaign “Chai PeÂ Charcha”.Â It is an entirely Indian concept.Â We are trying to reach out to two crore people through this programme.Â This campaign is so big that there will beÂ at leastÂ 10 rounds and if time allows there will be 12-15 rounds as well. The rounds will be conducted in 1000 locations. We have identified the 1000 locations from 27 states.Â Five mediums will be used for the campaign -Â DTH, satellite, internet, mobile phones and social media[/blockquote]
When I first heard of “Chai Pe Charcha with NaMo“, my TV-loving, entertainment seeking mind, jumped to draw an analogy of the concept with the much entertaining “Koffee With Karan“. But then no complaints here.
The second thought in my mind was; if and only if, these discussions about politics and governance over tea areÂ well managedÂ byÂ BJPÂ and do not turn into aÂ Modi-advertisementÂ machinery, are democratically organized and consider people from all backgrounds and ideologies (and not justÂ NaMoÂ supporters), they will be of great use to the common man. But then again, who can control the hopes of a mind that is very tired of advertisements praising political parties.