By Sanskriti Pandey:
In this recent video, Dove has recorded a social experiment that lets women choose to walk through either of two doors labeled ‘Average’ and ‘Beautiful’. According to their YouTube description, they travelled across several cities “to prove that beauty is a choice” and that “the power of this choice is in your hands.” Feeling special, yet? Feeding ‘empowering’ messages through ‘social experiments’ is passé, but the following questions are why Dove’s attempt at making women #ChooseBeautiful is, in truth, a little offensive:
Emphasis on beauty in an unequal and sexist society is every feminist’s nightmare. Watch, and tell me what you think!