By Zoya Sham:
Social media has done to diplomacy what reality TV did to news and entertainment in the 90’s – revolutionized and sensationalized it.
In the past, foreign trips of Prime Ministers had a conventional format in news packaging. There would be a big ‘official handshake’ picture with the flags of the two countries in the background. The headline would read, “PM visits so-and-so country“, followed by a brief summary of the entire trip with key policy changes. But like we’ve seen in the last few months, Narendra Modi doesn’t do things the conventional way. So, instead, we get real time tweets for every significant step the PM takes on foreign soil.
During his recent trip to Mongolia, PM Narendra Modi and MEA spokesperson Vikas Swarup updated followers live with pictures and videos from the trip. Starting with “Hello from Mongolia” to the Gandan Monastery, Naadam Festival, National Cancer Centre and Art of Living programme. We saw the PM playing Mongolian instruments, trying his hand at archery and exchanging gifts with Mongolian PM Saikhanbileg and President Elbegdorj.
Hello from Mongolia. pic.twitter.com/QiabgC4MRd
— Narendra Modi (@narendramodi) May 16, 2015
Some more photos of my visit to Gandan Monastery. pic.twitter.com/NRxG5geSRJ
— Narendra Modi (@narendramodi) May 17, 2015
Colourful & vibrant Mini Naadam Festival, in the midst of nature. pic.twitter.com/9XmswwBMss
— Narendra Modi (@narendramodi) May 17, 2015
Boosting cancer care in Mongolia. PM @narendramodi hands over Bhabhatron at National Cancer Centre pic.twitter.com/T9sxhxESwR
— Vikas Swarup (@MEAIndia) May 17, 2015
Saw immense enthusiasm at the 'Art of Living' programme. http://t.co/0X5EiLh639 @SriSri pic.twitter.com/a8QsMwmyPH
— Narendra Modi (@narendramodi) May 17, 2015
Striking a new chord in the relationship with Mongolia. @narendramodi tries 2 understand intricacies of morin khuur pic.twitter.com/QU22hykGX6
— Vikas Swarup (@MEAIndia) May 17, 2015
Aiming for the sweet spot. PM @narendramodi tries his hand at archery at the Mini-Naadam Festival pic.twitter.com/BJlnQGAtEY
— Vikas Swarup (@MEAIndia) May 17, 2015
A special gift for a special visitor!Mongolian PM gifts a horse to PM @narendramodi pic.twitter.com/Cw8ValMUQe
— Vikas Swarup (@MEAIndia) May 17, 2015
Here are pictures of the gift, presented by PM @narendramodi to President @elbegdorj. http://t.co/JPwKTaGA1S pic.twitter.com/OI6DiXGfnP
— PMO India (@PMOIndia) May 17, 2015
Amongst these tweets were also updates on diplomatic policy deals. The PM tweeted a video of his speech at the Mongolian Parliament, laying the foundation stone for the Atal Bihari Vajpayee IT Centre and a picture of the list of agreements signed between the countries.
Here is the video of my speech at the Mongolian Parliament. http://t.co/ZE01OEPEnW pic.twitter.com/b60iQf3wLx
— Narendra Modi (@narendramodi) May 17, 2015
Laying of foundation stone for Atal Bihari Vajpayee IT Centre is a key moment in India-Mongolia ties. pic.twitter.com/fobRnR9qeS
— Narendra Modi (@narendramodi) May 17, 2015
This hourly reality TV-style diplomacy has blurred the line between politician and celebrity regarding the PM’s image. People follow him to know what he’s doing and therefore, they are exposed to international diplomacy without particularly seeking it out. Even those who don’t read or watch the news can see international affairs unfolding before them on their smartphones. This encourages awareness and provokes discourse in an audience which was previously uninvolved.
Additionally, live diplomacy has also made Narendra Modi a people’s representative in more ways than one. The PM’s virtual travelogue offers the opportunity to understand new places and cultures through his experiences, places that everyone may not have visited. It thus has the potential to expand the average Indian’s worldview. For example, how many of us knew about the Naadam festival until the tweets brought it to our notice?
Hard news stories on foreign diplomatic trips provide cut and dry facts. The front page of any newspaper will give you those, so it’s trivial for the PM to merely reiterate them on twitter. Instead, he and his team add a human-interest perspective to it, which puts policies in favourable context. ‘Diplomatic Selfies’ with foreign ministers makes it more relatable. $1-billion credit line for infrastructure development and ‘strategic partnership’ to increase influence in the Asia-Pacific region mean little to a layman if he knows nothing of our joint heritage and cultural influences with Mongolia.
A lesson in selfie diplomacy. President Elbegdorj gets tips from. PM @narendramodi pic.twitter.com/fBYxNQQ0ie
— Vikas Swarup (@MEAIndia) May 17, 2015
Modi’s reliance on social media to disseminate information to the public may be considered a distraction from serious politics by sensationalizing. However, it is this type of elitist view that can potentially keep masses isolated from political discourse. Live diplomacy reaches more people instantly to provide better understanding. Isn’t this a good next step for a developing democracy?