By Shambhavi Saxena:
Need tips on how to make an ad campaign? The Aam Aadmi Party’s latest video is exactly what not to do. HuffPost India has already identified the troubling sexism of the video, and the over-acting Kejriwal devotee narrating the ad is bound to make you cringe. We wish we could say no bottle-gourds were harmed in the making of this ad. It’s almost surprising this ad hasn’t come from the Bharatiya Janta (“maaf nahi karegi”) Party – I mean, can we forget this gem they released in 2013? According to the Times of India, AAP “has till date spent about Rs 4 crore on all kinds of advertising, including outdoor, newspapers and TV spots,” that’s just adding insult to injury when you consider how bad this ad really is, and I’m not even talking about it being only 480p. It’s an irresponsible use of money, even if they adhered to the Supreme Court directive prohibiting images of the CM from any government ad – not that that does much, considering how many times the word “Kejriwal”, and then just plain “Arvind” is mentioned.
Prashant
Seriously ? it is sexist because lady is working ? in which india are you guys living? Ghar ki maa , bahan, bhabhi etc ghar ka kaam kare to ye sexist ho gaya ?
ItsJustMe
It goes on to show the contempt these people hold for women fdoing domestic work. To see sexism in this. Come on
Learn to respect ladies who stay at home and be home makers as well. Its not an easy job and someone’s gotta do it
Batman
There is nothing even remotely funny in the ad. Mr. Arvind Kejriwal is much better than the other thieves AKA politicians trying to loot India.
B
Why is it that whenever they show men working and women getting dressed for some party, no one cries sexism? A man slogging in the office all day, meeting deadlines, coping with stress, suffering from exhaustion, sleep deprivation, heat and pollution, putting up with nagging co-workers, and then return home to run errands, buy groceries, call the plumber, get the vehicle fixed, take children to the doctor, among a lost list of chores.
Ritesh Arora
This Big Bindis women come to break homes by misguiding women.Some women like DCW chairman say lady is being shown as maid.Are they not disrespecting this profession? I agree that man could have shown working but to say that women is bechari is just another way to create political controversy.