October is Breast Cancer Awareness Month.
Breast Cancer has now overtaken cervical cancer as the most common cancer affecting women in India. Recent studies
show one in 30 women in Urban India will develop the disease.
Breast Cancer itself is a curable and highly treatable disease when detected early. However, in India, 50% of the cases
are diagnosed at advanced stages of the disease.
The reason we (Tarun Cotra, Deepak Thomas and Anthony Karbhari) decided to make this film, is to highlight these alarming statistics. By juxtaposing the probability of other events actually occurring in one’s life with the probability of developing breast cancer, we aim to jolt women into action.
Early detection is the key to survival and we would like the women in the country to know that although the statistics are unfavourable, we can definitely fight the odds by taking action.
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