By Merril Diniz:
The hospitality industry worldwide, has received much flak for its excessive consumption of water and power, not to mention, the wastage of food. However, in a progressive move, The Marriott in Brazil has joined hands with toothpaste brand Colgate, to generate much-needed awareness on the urgent need to conserve water. Hopefully, their inventive approach will prick the consciences of even the most cold-hearted and oblivious of guests. Watch this video to know what I mean…
Though brands like Colgate have quoted much controversy due to the presence of chemicals in their products, as well as reports that they adhere to the practice of animal testing, such campaigns are a welcome step from brands that continue to be used by people everyday (though, it does not, of course, exonerate them of their past (and ongoing) sins).
Water scarcity, like climate change, is real. The sooner we accept it, the better for our planet. So, turn off the tap, and tighten the faucets when you’re done brushing those pearly whites.