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Tamil Nadu Govt. Is Opening Booths For Breastfeeding At Bus Stops: Now That’s Supportive!

By Ruchika Chugh Sachdeva:

There is an intervention so powerful, it is considered the single most effective way to save newborn lives. Breastfeeding.

Studies around the world have shown that a breastfed baby has better chances of survival, but it doesn’t stop there. A breastfed baby, compared to those who are formula fed, has better immunity, higher IQ, and lower risk of obesity and other metabolic diseases. Similarly, breastfeeding is ideal for mothers. It enhances weight loss and has been proven to reduce the risk of postpartum depression. Most importantly, it helps in post-delivery healing and lowers the risk of cancer, not to mention the benefits of being cost-effective, portable, convenient, and no hygiene issues are involved compared to formula feeding. With all of these benefits, why do only one-quarter of babies in India receive colostrum — breastfed in the first hour of birth — and less than half are exclusively breastfed for the first six months of their lives?

Barriers such as perceived milk insufficiency (not having enough milk to feed the baby), minimal access to knowledge about breastfeeding, and lack of counselling and adoption of optimal breastfeeding practices by medical practitioners top the list. There are also social barriers, such as mothers feeling embarrassed to breastfeed in public or thinking that breastfeeding is ‘old school.’ With the number of nuclear families increasing, a majority of young mothers don’t have elder women guiding them about breastfeeding, and working women want their babies to be independent as soon as possible so they can go back to their jobs.

Another obstacle limiting breastfeeding rates in India is the high number of babies who are born premature; have a low birth weight; and are sick, orphaned, or severely malnourished. In some cases, mothers’ lactation is hindered due to illness or postpartum complications. Due to such complications, 30 to 50 percent of babies, admitted in neonatal intensive care units and 10 to 15 percent of babies born healthy, do not receive breast milk. This affects an overwhelming 6 million babies in India each year. In this stark situation, advocates of maternal and child health continue to work diligently toward strengthening the practice of breastfeeding among new mothers in India and finding effective ways to give all babies human milk.

The government of India and many development partners, such as the United Nations Children’s Emergency Fund (UNICEF) and the Breastfeeding Promotion Network of India, have been working for decades toward addressing these hurdles and encouraging mothers to breastfeed. Among many initiatives, the government has provisioned its employees with a mandatory six-month maternity leave to motivate and push for higher rates of exclusive breastfeeding. The government has also implemented a stringent act called The Infant Milk Substitutes, Feeding Bottles and Infant Foods (Regulation of Production, Supply and Distribution) Act, commonly known as the IMS Act, that curbs promotion of formula milk for babies until two years of age. In an interesting initiative, the government of Tamil Nadu is opening lactation booths at bus stops across the state to encourage mothers to breastfeed while in public.

Alongside these endeavours, the government is also prioritising the availability of donor milk through human milk banks, which ensures that all babies, especially those who are vulnerable, receive safe human milk in the absence of their mother’s milk. At PATH, we are working with technical and policy leaders around the world, including India, to implement a vision where all babies have access to human milk by establishing a model that promotes, strengthens, and protects breastfeeding by integrating breastfeeding promotion, skin-to-skin care (kangaroo mother care), and human milk banking.

This World Breastfeeding Week, observed 1 to 7 August 2016, I urge the medical fraternity, especially in the private sector, to adopt the practice of counselling expectant and lactating mothers about the benefits of breastfeeding and early rooming-in. In addition, communities across every social stratum need to come forward to support new mothers and help them internalise breastfeeding by bringing down social barriers. Young, educated mothers who breastfeed can be critical influencers on others around them. It is important to create a movement where every mother naturally and supportively breastfeeds her child and is also able to help those who are less fortunate by donating excess breast milk. After all, breastfeeding mothers are the strongest advocates of a practice that is as old as human civilisation itself. 


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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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