In Just 3 Minutes, Female Athletes Redefine ‘Beauty’ In This Hard-Hitting Ad

Posted on August 11, 2016 in Culture-Vulture, Video

By Saswati Chatterjee:

There is a haunting note that accompanies Dove’s latest ad (“Is That You?”), a nursery rhyme that repeats over and over again:

Chubby Cheeks
Dimple Chin
Rosy Lips
Teeth Within

As the lines above describe, women are still expected to adhere to certain standards of beauty and thought of as ‘dainty’ and ‘fragile’. The ‘training’ for this begins right at school where children are taught to look at their bodies in a certain way. It is important that we remember that women do not, and should not, adhere to any such standards of body and beauty.

This is actually an excellent time for this, especially since women athletes are performing particularly well at the Olympics. This ad becomes a great way of not only destroying the stereotype of “chubby cheeks-dimple chin” but also showcasing the many talented sportswomen India has. The women in the video are not actors, but real women in sports who drive Dove’s point home about redefining the idea of ‘beauty’ itself.

The list of athletes appearing the video (as per the video description) is below:

Table Tennis: Aditi Sinha

Gymnastics: Rutuja Parkar

Wrestling: Akshita Karkera, Sakshi Shetty

Archery: Mrudula Parande

Shot Put: Iccha Priti

Runner: Amruta Patre

Hockey Team: Mary Imacculate Girls High School