By Cake Staff:
Remember that episode in “Friends” when Joey is really attached to what looks like a satchel but is called a ‘man purse’? It was funny to watch but it is indeed an interesting phenomenon that has people on the internet up in arms about our idea of gender norms, expression and hegemonic masculinity.
It took this hashtag #MasculinitySoFragile to point out how masculinity is sold commercially. There are many examples of how there is a need to make items already being sold in the market more ‘manly’. All of this is done while essentialising notions of what constitutes being a ‘man’ thereby problematically linking gender expression to gender identity (eg. Only if you go to a ‘man cave’ to get a manicure, will you be considered a man.)
The following are a few of the ridiculous examples that the Twitterverse knows is purely pathetic:
Today’s Special: Gourmet Gendered Food…
Finally! Gendered muesli.
A precious addition to my #fragilemasculinity collection pic.twitter.com/THmOn4P0y2
— Ranxi (@ranxi) August 15, 2016
Masculinity too fragile to admit you like cooking? Well, here's the book for you: pic.twitter.com/KwcluzbmbG
— Martin Costello (@martin_costello) August 14, 2016
Because only women need to cook and eat food #MasculinitySoFragile pic.twitter.com/RCK7VxstJi
— Robyn Mack (@_beanatron_) March 23, 2016
…And Drinks
#masculinitysofragile that you can't even drink a mimosa because it's too feminine???? pic.twitter.com/ZsiVq1mBwv
— tristan douville (@tristandouville) February 24, 2016
Giving Or Getting Gifts Are No Longer Taboo *wipes sweat*
When boys can't handle holding a red, heart shaped box of candy so people invent this shit ?#MasculinitySoFragile pic.twitter.com/kRlkCsxOZD
— Vale (@ValeriaLeivaa) January 6, 2016
masculinity so fragile… pic.twitter.com/BBCZx7VR24
— ash! (@ashfranz_) August 15, 2016
Nuts Ain’t Fragile Guys
#masculinitysofragile pic.twitter.com/HtSUlAoXlo
— Danielle Corcione (@decorcione) August 11, 2016
Latest sign of the apocalypse: They're making lingerie for dudes https://t.co/cPEyMsnMXJ via @nypost pic.twitter.com/t6fXNhFsO5
— Jon Najarian (@jonnajarian) July 29, 2016
Better Work As Well As Vanish On Those Undies
Laundry detergent for men. #masculinitysofragile https://t.co/PXjWexszzc
— Jared Beverly (@jaredbeverly) August 15, 2016
No One’s Judgin’. Only You Are.
In conclusion, it was a lovely day, and masculinity is super fragile. pic.twitter.com/ToaP0xKhE0
— Ebenezer Morte (@cheriemorte) August 15, 2016
No. No no no. Masculinity so god damn fragile.https://t.co/GAwzyjLB7U
— Charlie Thomas (@charlesthomas) August 16, 2016
when ur masculinity is so fragile some og Chapstick is too girly for ur man lips pic.twitter.com/tUJozGmhtK
— ?effy? (@sxtanbaby) August 15, 2016
Masculinity, like femininity, can be placed on a spectrum in terms of gender expression and it is different from gender identity. Patriarchy is a funny thing. Not only does it infringe upon the rights and spaces of cisgender and trans people but it also pushes men to have to enforce and reaffirm toxic notions of what constitutes masculinity. Certain products and services are associated with being inherently feminine and thereby subservient, so there seems to be a need for men to distance themselves from that.
But let’s not forget that the rise of these kinds of products has something to do with the culture of shaming that we are guilty of creating. It’s time we stop that kind of shaming so that men can use wipes, not ‘dude’ wipes, and detergent, not ‘heavy-duty’ detergent.