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The Story Behind ‘The Vault’, India’s First TV Show For Budding Entrepreneurs

By Jatin Goel:

In a developing country like India, achieving one’s dreams can be a very difficult task. While a few are born into privileged circles, the vast majority of our country is forced to settle for less when it comes to ambition. We are home to the youngest workforce in the world which, if nurtured in the right manner, can be given wings. India has the potential to generate entrepreneurs from every household.

It was this zeal to take risks and make a difference that drove 23-year-old Smriti, the Founder & CEO of Atulyakala, a social enterprise that empowers artists with hearing impairments through design partnerships and creative collaborations. Another young thinker who did not let his circumstances hold him back is Saad Memon, a 22-year-old engineering graduate who developed a mini super-computer with the speed and efficiency of an assembly of 32 computers. With so much talent brewing in our lanes, we have no dearth of new ideas. All that needs to be done is to fling open the ‘vault’ of dreams.

It is extremely important that we start seeing success as something that can only be achieved when we work together. Many hopes are crushed under the weight of deprivation due to the cut-throat competition that rules our markets. I am a 24-year-old entrepreneur who strongly believes that there is an urgent need to empower the youth, student community, household & rural ventures as well as startups at an incubation stage, a need to give them a chance to voice their ideas.

Addressing this very need, the government of India, through its ‘Start-up India’ initiative and various other programmes is trying to create an ecosystem that fosters entrepreneurship and innovation. Inspired, motivated and thrilled by such strong support, I came straight back to my hometown, Delhi, after completing my masters at London School of Economics (LSE) in 2015, declining a job offer in London. Straight away I got involved in the ecosystem, consulting small and medium sized businesses to raise funds and get the required mentorship. That’s when it struck me, why not bring what happens inside boardroom meetings during a funding process in front of the people of India? Hence, I came up with a TV Show – “The Vault” that aligns together the interests of all the stakeholders in the ecosystem – the investors, entrepreneurs, government and consumers a win-win for all.

The Vault show is India’s first to-be-aired startup reality show which will put entrepreneurs-in-the-making and investors in the same room. The show focuses on emerging businesses and household ventures, the likes of Saad and Smriti, giving them a chance to pitch their ideas to established entrepreneurs-turned-investors for an on-the-spot investment deal. The Vault is a ray of hope for anyone who has ever dreamt of becoming an entrepreneur or has a unique business proposition that could bring about a change. The show will bring support, guidance and mentorship to the upcoming breed of Indian entrepreneurs, ensuring that they have the means of actively contributing to India’s dream of becoming the next global superpower.

The objective of The Vault Show is to give televised exposure to business ventures, no matter how small or eccentric, and bring to the forefront all the behind-closed-doors happenings of an entrepreneur-investor pitch. The investors featured on the show are carefully chosen for their own risk-taking abilities and their insights on the path to collective triumph of entrepreneurship. These men and women have proven their mettle in fields as diverse as technology, finance, retail, advertising and real-estate. Moreover, the interaction between investors and entrepreneurs is a great learning experience for each and every viewer, getting deeper insights into the art of entrepreneurship.

The Vault is meant to be a platform where many people with bright business ideas will be given a platform to be heard for the first time, and their success stories will be aired on National TV – inspiring millions. Every innovative business idea will be judged purely for its merit and has a chance of receiving funding on the spot – all in the course of a 30-minute episode. This show is a tribute to all those who burn the midnight oil and keep their noses to the grindstone despite all odds.


Image source: The Vault | Facebook
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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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