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A Corporate Body In MP Is Giving Farmers The Power To Sell On Their Terms

Posted on November 26, 2016 in Business and Economy, India Fellow, Society

By Simant Verma:

“Producer Companies are the future of farmers in India,” exclaimed Saurabh, my colleague, who had been witnessing their meetings for the past two years.

A producer company is a corporate body having one or all of the following as their objective: production, harvesting, procurement, grading, pooling, handling, marketing, selling , export of produce and import of materials for the members’ benefits. The following example explains how a producer company is benefiting farmers of Chhindwara district, Madhya Pradesh. Satpura Self Reliant Farmers Producer Company Limited was established in 2010. They presently work with 21 villages.

Due to the increasing number of middlemen, lack of access to the market at the right time and the heavy logistics, the farmers here had to shell out a huge chunk of their income. The Satpura Producer Company has provided them with numerous benefits.

The company has tied up with manufacturers who provide them with seeds for agriculture. Every village has an appointed volunteer who collects information about the farmers’ demand for seeds. Such information for all the villages is compiled together and seeds are purchased directly from the manufacturer. Thus, the farmers get direct access to raw materials without the involvement of any middlemen.

Before the Producer Company, farmers had to arrange for transport to take their final produce to the market. They had to sell it at whatever price was being offered on that particular day since they could not afford to come back again at a later time. Now, the Producer Company goes to every village, on demand, to buy their final produce at one fair rate. They hold back all the produce until the market has to offer a rate higher than the one they purchased it for. After accounting for all operational expenses of the company, the remaining profit is distributed amongst all shareholders, who are also farmers.

Although the company has now reached a level where the farmers benefit to a good extent, they had to face a lot of challenges in the initial years. Given the lack of money during the gestation period, they had to appoint less qualified staff who were not properly aware of the operations of a producer company. Secondly, gaining farmers’ trust was quite hard. For a marginal farmer who has no idea where his income for the next week would come from, expecting him to become part of a company that might give him benefits after a few years was a lot to ask for. Thirdly, choosing the right kind of representatives from each village was vital. These people would be the connecting links between the producer company and the village. Ensuring that they had a good rapport with everyone and were willing enough to actually donate their time and effort was tricky.

It has almost been six years since the inception of this company. It is now almost completely run by the farmers themselves. They have also extended their operations towards poultry farming. The farmers now have a sense of how to run a company. A lot of villages have also appointed women as their representatives. Keeping aside all agricultural benefits, I think this has had a much bigger role to play in uplifting the community.


Image source: Well-Bred Kannan (WBK Photography)/ Flickr


About the author: Simant Verma is an India Fellow of the 2016 cohort currently working with a grassroots organisation called Under The Mango Tree. His work involves interacting closely with farmers on improving agricultural productivity through interesting techniques like beekeeping.

The application for the 2018 cohort of India Fellow is open till 28th February 2018. Join a commune of changemakers and discover your social leadership potential. Apply today at!
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