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Meet Mayamma, The Malayali Drag Queen Who Is ‘Namaslay’-ing Patriarchy!

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Drag is an art form that has existed for centuries, a performative expression that transcends gender binaries, and turns heteronormativity on its heel. Though in the West, the form gained more mainstream exposure through the popular “Rupaul’s Drag Race”, in India the drag scene is still at a nascent stage. And that’s why ‘Mayamma’ – the sweet and sassy drag persona of Bangalore-based performer Alex Matthew – is important, because she is one of the pioneers of drag culture in the country.

Mayamma is bold and unapologetic, and though she’s quintessentially Malayali, her appeal is universal. She does everything from powerful spoken word pieces about gender and sexuality, to parodies of Madonna and Lady Gaga songs, and when she’s on stage, there are no bounds to her self-expression. We caught up with Mayamma for a freewheeling chat to know more about where all that subversiveness (and sass) comes from!

Rohini Banerjee (RB): When did you first decide to take up drag performance as a profession? And what were the challenges you faced?

Alex Matthew (AM): The first time I had ever done drag was for a fancy dress competition in 12th grade. I had dressed up as a character from the Malayalam film “Manichitratazhu”, and the whole experience had given me a huge rush. But at that time it was only a one-time thing – an experiment of sorts. I started considering drag performance as a serious profession only at the age of 25, when I realized that my dream of becoming a Broadway singer wasn’t going anywhere. At that time, I thought I was playing it safe by taking up drag, because it was something I was very comfortable with.

Mayamma’s Quick Bites

Section 377:

This world is a place for love and has no room for bigotry, so you will be struck down soon enough.

RuPaul’s Drag Race:


The ‘Gay Best Friend’ Trope:

A best friend can be anyone. Don’t surround it with one’s sexuality.

Bigoted Desi Relatives:

Bye Felicia! I’ve got no time for haters ‘coz I’m here to Namaslay this world!

After my first performance as a drag queen, I faced opposition from family, and that was when I came out to them and told them I was going to do this full-time. It has been rough since then, and I have even been mocked by fellow gay men, but I have never let their criticism affect me.

RB: Where does the inspiration for ‘Mayamma’ come from? How similar is Alex to ‘Mayamma’?

AM: I think my biggest inspiration came from Robin Williams in “Mrs Doubtfire”, and watching him crossdress in that role became a kind of creative awakening. But Maya is completely my own creation. I imagine her as a woman from a small-town village in Kerala who loves to perform on stage. She even has a husband, Anand, who always supports her and encourages her to move to the big city to pursue the performing arts. The inspiration to make Mayamma Malayali came from the popular VJ Lola Kutty, who had an iconic South Indian look and was the queen of sass! But there are influences of my own Amma too, and the other strong women in my family, because those are the women I grew up idealizing.

Alex and Mayamma have similar souls, even though they seem like very different people. Maya is an outspoken and fierce woman, while I am more humble and simple, but both of us want to do the same thing – to make people happy, and give voice to those who are not heard.

RB: There are a lot of misconceptions associated with drag, the most common one being that those who dress in drag are transgender. How do you deal with these transphobic and homophobic stereotypes?

AM: I deal with these transphobic and homophobic stereotypes with a pinch of salt. I either create songs to deal with them or ignore them completely, because when I’m on stage, I break all of these stereotypes. That’s the very reason why I want to perform more, and to make more videos and be more vocal – so that people understand that there’s a huge difference between a drag queen and a transgender woman.

RB: What is the Indian drag culture like? Is it limited to queer circles, or does it have a wider audience too?

AM: When I started out about three years ago, there was hardly a culture of drag performances here, and it felt like diving into an ocean of uncertainty. My first show was in The Humming Tree, in Bangalore, and it was both scary and exciting. It was a format that I still use today – using storytelling techniques to talk about issues concerning individualism, gender equality and feminism – and the response was mixed. However, a lot has changed since then. As I have done more shows, awareness about the art form has spread and people have started appreciating it more. Initially, it was limited to queer circles, but now I also see heterosexual men and women opening up to drag as an art form. I have two drag daughters now – Kashtaani from Nagpur and Rimi Heart from Bangalore – who I train and help around.

RB: A common criticism of drag is that it can often be sexist because it almost caricatures women (and we see that happen often in Indian films). What are your thoughts on this?

AM: It’s sad that crossdressing, especially in Indian films, has ended up caricaturing women rather than create a character that is full of genuine substance. It’s so easy to make fun of women in patriarchal society like ours, which is why I actively try to avoid that in my shows and instead educate the audience about gender equality.

RB: What is the best compliment you have received so far?

AM: That I am inspiring people with what I do and going down in LGBTQ history. Helping fellow queer people is the only thing I work towards, so when someone tells me that I am actually succeeding in doing that, I’m always in tears.

Image credits: Manasi Marathe, Sumallika VJ
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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

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A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

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A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

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A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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