This post has been self-published on Youth Ki Awaaz by Sourajit Aiyer. Just like them, anyone can publish on Youth Ki Awaaz.

What Religious Scriptures Can Teach About Business Management

More from Sourajit Aiyer

I am an Indian and an advantage of that is seeing multiple faiths and religions in close proximity. But, the world of our religions often looks very far from the world of our business. Many perceive business to be pragmatic and religions to be emotional et al.; and that the two do not really intersect like a Venn-diagram. But the texts of various religions actually have a lot of pragmatism, which has a lot to teach about modern business management.

The Process Is Important, Not Just The Performance

Measure the journey itself, not just the outcome! The Hindu scripture Bhagwad Gita stresses a focus on karma, i.e. the work itself, rather than only the outcome. Even Buddhism espouses a focus on the present, ahead of the future. Ensure the most of what is there right now, not just what can happen. As companies measure the ultimate profit margins and return on equity, it is important to measure the current process itself. A business example is when companies track not just margins, but also periodic operations metrics like productivity, interactions, pitches, collections, etc. It would also help identify early warning signals for variances that could eventually impact the ultimate profits. Without ensuring the means to the end, the end itself would never be realised anyway. Focusing on the ultimate goal is one thing, but taking the attention away from the process itself would spell trouble.

Sell The Bigger Vision, But Move In Smaller Steps

Show the larger picture, but push the change in small steps! Moses showed the bigger vision of the Promised Land to the Jews in Egypt but requested the Pharaoh with smaller nudges to free his people. While the big vision helps drum support for the plan as it gives clarity of purpose, people are often resisting radical and drastic changes. Hence, change should be pushed in small measurable steps, as it smoothens this resistance and moves the task to the bigger vision. This also includes communicating the plan properly so that everyone is on the same page. That means the leader also has to be great storyteller if he has to sell his big vision to a heterogeneously large group. Jesus Christ scored on this front, through his famed approach of speaking in parables to build context for his listeners. A business example is India’s recent demonetization, where the bigger vision of fighting corruption was shown, although one may argue whether the change was done in smaller steps or in one radical “band-aid” move?

Leaders Have To Be In The Cockpit, Not Just In The Control Tower

Both Moses and Prophet Muhammad teach an important leadership lesson – when the going gets tough, the leaders have to get going. Whether it was the Prophet leading the Muslims to fight against the Meccan attackers at Badr or Uhud, or Moses leading the Jews to make the great crossing to the Promised Land, in both cases the leaders themselves rolled up their sleeves and got their hands dirty instead of just giving directions from a safe haven. When times are tough, the leader leads by actually doing the task himself, not just by giving directions. Examples abound even outside business or religions; be it of the US President flying into the mission himself in the movie Independence Day, or of the Indian cricket captain coming out to bat at a tricky juncture in the World Cup final match. Such leaders are often more admired, unlike CEOs of bankrupt Indian companies who may leave for foreign shores using legal loopholes, while leaving their creditors and employees stuck in a rut at home.

Be Fearless When Trying Something New

The Guru Granth Sahib is full of examples of being fearless against all the odds, especially when the odds look mighty. It was always safer to remain in the comfort zone rather than trying the unconventional, but fighting against such odds is a sheer test of fearlessness. Sikhism taught us there are times when it better to die while standing straight, rather than survive by crawling on one’s knees. In the business world too, there are often tricky situations wherein numerous naysayers will dissuade you from trying unconventional tactics, even if it’s apparent that conventional solutions will fail. How does the business remain fearless when pushing for such unconventional change against all the odds? Cricket also reminds us of two examples, when the crucial last overs in the T-20 World Cup and Hero Cup finals were given to new bowler Sharma and part-time bowler Tendulkar, instead of the conventional options.

Keep The Promise

Jesus Christ taught us to keep our word! It is amazing how in today’s competitive business world where most products are getting commoditized very quickly, often it is the un-adherence of basic quality or service standards that causes maximum client attrition. After all, quality and service that is promised is something everyone takes for granted. But it is actually ending up as the main differentiator, as many companies actually do not deliver on what they promised. Some of India’s biggest companies rank pathetically low on this. If a company cannot deliver what it promised, it will always face the leaking bucket syndrome, i.e. always need to replenish lost customers.

Do Not Fall In Love With Your Decisions

One has to be adaptable, rather than get attached! The Gita makes this business-type observation, be adaptable to changing situations rather than be fixated on what you originally thought. The business environment is constantly changing be it due to systemic or external factors, and one needs to change along with it to avoid becoming irrelevant. Attachment is good as it creates emotional bonds, but too much attachment can prove detrimental since it creates a barrier to change. A business example is exploring new options, ideas and innovations, which may help it maintain and grow its market share in a competitive market; even if it means getting out of the comfort zone of its earlier strategies. But at the same time, it is critical to evaluate the new ideas deeply before rushing to change just because of the heck of changing. To put it in a business perspective, it means trying every new business strategy, or idea on the board can just end up burning the invested capital while yielding minimal aggregate returns. It may be better to invest a bit extra time to evaluate and pick the relevant strategy, and then change!

Involve Multiple Views In Decisions

A consultative approach to decisions was advocated by the Prophet, and this is important for business too. Involving the community is an oft used approach in Judaism as well. Everyone has some specialised knowledge or skills, which others can gain from. It is not possible for one to know everything. The best solution is to pool together all the knowledge and skills from different specialists so that the best decision can be taken. If decisions are based on half-knowledge or on the basis of people not be fully conversant with that topic, then the task is bound to fail. A business example is when a plan fails as the CEO felt he did not need the advice from those lower in the ranks, even if they are specialists of their domains. However, a CEO who pools ideas from relevant stakeholders may win.

People Manager First, Product Manager Later

Business managers have to manage people really well, just like Moses did during the journey to the Promised Land. Managing people includes your successors who will succeed to carry on the task, involving the more experienced older colleagues in the decision process, and tactfully isolating trouble-makers so that they cannot negatively affect the others. One can always hire good product managers to ensure quality standards, but handling people is critical across all levels, in whichever situation, for whatever objective. A succession plan is an imperative, be it for the task at hand when you are absent, or for the company as a whole. Valuing the experience of senior peers has its advantages, as they have seen more cycles than you and can offer more insights and anecdotes on what can work or not. Trouble-makers can bring a revolution in the ranks if left as they are. Hence one has to either address their concerns if genuine or diplomatically remove their influence from the group. All these test people skills immensely.

No One Likes Arrogance

Jesus Christ and Guru Nanak both showed the virtue of being humble and compassionate, even to one’s hardest critics. This includes keeping up one’s integrity and values, something the Holy Quran also espouses. In the world of business, many CEOs act arrogant if they have achieved to crack their markets while many remain humble. How many people would like to work for either CEO? It does not mean the arrogant one is wrong, but they may find it hard to get the loyalty of their people; as those people only support the performance, not the personality. Since performance can be temporary, so can the support. A business example is when young CEOs of Indian start-ups act with utter arrogance on public forums.

Knee-Jerk Reactions Are Best Avoided

As per the Gita, knee-jerk reactions are often done without proper reasoning and clarity, and the ensuing confusions only fan the smoke further instead of helping solve the issue. A constantly changing environment means sudden situations that may not be palatable! The result – we often resort to knee jerk reactions that cause us more harm. A business example is firing a manager who reached low sales targets for few months, instead of addressing business issues that may have genuinely impacted his performance. Such a hire and fire attitude only erodes the business’s brand in the market and ensures even high potential prospect employees refrain from joining. It is better to evaluate and reason out the situation with proper focus, as that would yield better results.

In conclusion, our religious scriptures are full of many more lessons that can be relevant in the context of modern-day business management. While many of the examples mentioned herein may sound clichés, it is worth noting that there is actually not much difference between what our religions teach us and what management teaches us. There may be a Venn-diagram between them, after all!

You must be to comment.

More from Sourajit Aiyer

Similar Posts

By Samir Debbarma | Adivasi Awaaz Creator

By S Bhanu Prasad

By Anshula Mehta

Wondering what to write about?

Here are some topics to get you started

Share your details to download the report.

We promise not to spam or send irrelevant information.

Share your details to download the report.

We promise not to spam or send irrelevant information.

An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

Share your details to download the report.

We promise not to spam or send irrelevant information.

A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

Sign up for the Youth Ki Awaaz Prime Ministerial Brief below