India being the land of many festivals, it gives an opportunity to people to celebrate & meet each other. There is a lot of positivity in the market & brands utilized these occasions to connect with its consumers, increase their brand salience and sell more products.
Holi, a festival of colors, where people meet and put colors to each other and express their happiness. For this, brands have released television, digital & print campaigns to be a part of the festival and stay connected with their target audiences.
Below are the 7 Advertising Campaigns around Holi from the brand across categories.
MP Tourism Holi: – Sau Tarah Ke Rang, MP Malang Hai
This ad was designed & conceptualized by Ogilvy and Mather. It shows tourists being welcomed by young locals with a splash of the traditional colored powder and water. As the colors reach the tourists, they morph into the key tourist attractions of Madhya Pradesh – Kanha’s tigers, Khajuraho’s famous sculptures, Mandu’s Jahaz Mahal, Sanchi Stupa and Ujjain’s Mahakal Aarti – in slow motion. The intent was to convey that Madhya Pradesh has several tourist attractions, thanks to its wildlife, culture, and heritage.
Pepsi IPL: – Six new color Holi
This ad was designed & conceptualized by Ogilvy and Mather. The brand came out with this campaign in the sixth season to drive and reflect the fun and thrill, manic excitement and anticipation for the IPL that was felt across the country. It featured different cricket fans dressed in the colors of their favorite IPL teams. It features a cricketer putting on his shoes with thick blue liquid gushing out, followed by a shot of fans dancing against a bright blue montage while a boy throws a can of red color at them.
Amul: Milk Holi
The dairy cooperative brand launched a video to promote its flagship product – Amul Milk. The campaign focused on the idea that Indians consume Amul Milk on every occasion.
Wildstone Holi Ad: Deodorant
The deodorant brand launched a television commercial around Holi that showcased a young woman thinking about her man and the intimate moments spent with him even while playing Holi with others. The clearly aimed at showing the magical scent of Wildstone.
https://www.youtube.com/watch?v=W0pZgLezZLg
Kohinoor Condoms: Health and Hygiene
The condom brand launched an ad around Holi showing a young couple feeling the warmth of each other’s touch while playing with colours. The woman then goes on to attract the male for some intimate moments.
Eye Bank Association of India: CSR
The association released a digital film showing a bunch of kids waking up on the Holi morning in a hostel and playing with each other. They go on to enjoy the festival until in the end it was revealed that they are part of a Blind School and none of them could see.
https://www.youtube.com/watch?v=yfCQMHPe2E0
Idea Holi Ad
The telecom brand released an ad on Holi showing how people enjoy the festival. Over the years, the brand has been releasing television campaigns around the festivals to maintain they’re connected with the people.
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