Why I Started A Business To Smash The Taboo Around Female Masturbation

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I am a 29-year old single woman. I like to talk about sex so much, that my business is related to it! Yes, you read that right. I run an e-commerce business that sells female sexual health and pleasure products. I started my venture four years ago. It’s been a challenging but fulfilling journey. Challenging because sexual health and pleasure are difficult topics to discuss and work on, in our country. Fulfilling, as I feel that I have been able to make a difference.

Ever since college, my wish has been to bring out conversations about women’s sexuality in the open. I finished my studies in public health from an institute in Delhi and bagged my first internship at an NGO which works on women’s issues in Mumbai. It gave me a first-hand experience with the problems and issues related to women’s health and rights in India. Through my research work, I learned that women, especially from the lower economic background, knew very little or had wrong information about sexual health or pleasure.

A snapshot from the film “Burkha Under My Lipstick.” It was a said to be a brave film exploring women’s sexuality. It was not certified by the Censor Board of Film Certification in February, 2017.

Fuelling The Passion

My inspiration to work on empowering women was drawn from all the cat-calling, eve teasing and street sexual harassment experiences women have shared with me. When I shared my thoughts about starting a website for female sexual health products with my boyfriend, he snubbed me. I broke up instantly because I didn’t want a future with a man who thought women shouldn’t make choices for themselves.

I was lucky that my mother backed me then. She encouraged me and fuelled the passion in me to work towards my dream.

After finishing college, a lot of my family members were interested in knowing what I was up to. They even tried to set me up with some boys in the network. They were hoping that I’d get married soon, just like my other sisters in the family.

Another Trigger

Another incident propelled me to jump in this line of work. It happened in college. One of my friend’s partner ignored contraception and got pregnant. She didn’t want to continue with her pregnancy and couldn’t seek help openly. I promised to be by her side.

Her abortion was a very difficult phase. Both for her and for me. I am glad that I supported her. That incident made me feel how important it was for women to have safe access to contraception and abortion services.

I also found out that there was not much safe access to products related to sexual health and pleasure for women. This got me thinking about creating an online platform for such products.

Before starting out on my venture, I spoke to a number of women who told me that they could never imagine discussing sex openly or easily avail related services and products. These conversations made me want to fulfil these desires through my products.

I am happy that for the last four years, the number of customers using sexual wellness products on our site has increased by 20%.

Through my venture, I have also tried to address the sexual needs of women. We have reached out to thousands of young women in urban and rural spaces. We help them understand their sexual health better. Our website has also helped many women talk to necessary experts who have had questions and doubts about their bodies.

Towards Female Pleasure

Today, with the help of two other women partners, my business has scaled higher. We deliver female sexual health and pleasure products to hundreds of women across the world. We have also received quite a positive feedback from customers. Some of them even want to invest in us and support us. The goal of our venture is to reach out to more women and help them own their sexuality.

I think that lack of access to resources prevents empowerment. This is also true for sexual empowerment. I hope that through our website, we will be able to connect more women to sexual resources, product and services and promote female sexual empowerment. One step at a time and we are working towards fulfilling it.

A version of this post has been published here.

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