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10 Ways Social Media Can Help You Boost Your Business

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Engaging your target audience on a social media platform is a great way to build your brand. But ramping up social media interaction can be a daunting task. Well, worry not – as here are 10 post ideas that can help drive social media engagement for your business. Let’s get started!

When we talk about social media, more engagement is considered as the ultimate goal of social media marketing as greater engagement can boost your business. There are different forms of engagement, which mean different things to different people. But, for most advertisers, it means getting a reaction from their target audience.

As far as social media is concerned, the engagement comes in the form of likes, shares, comments, retweets, repins, clicks, upvotes, +1s, views, and so on.

10 Exclusive Post Ideas To Boost Social Media Engagement For Your Business

What’s the secret behind getting more likes, shares, and comments on your posts?

The answer is obvious – you need to post content which truly resonates with your specific fan base, makes them communicate, and always maintains this personal connection.

1. Share Appealing Videos

Research has shown that more than 60% of marketers or small business owners have planned to invest more in video marketing in 2017.

It has been found that Facebook users alone watch 100 million hours of video every day. The number is high for Twitter too, with up to 82% of users watching videos regularly.

These days, live videos have become a very important medium for brands. They add a personal touch to your videos and are a great way to engage your audience.

Also, storytelling through videos keeps your audience interested and willing to return to your wall.

2. Post GIFs

Do you use animated GIFs as a part of your social media tactic? If not, start using them and watch your engagement grow. In 2016, people on Twitter shared more than 100 million GIFs. GIFs are highly accepted now in social media marketing. They’re attractive and highly shareable across multiple social communities. Whether you design a GIF image on your own or source it from a search engine, the fact is that they boost your brand image and lead to an increase in the number of followers and customers.

3. Competitions and Giveaways

Every brand has a group of loyal fans and followers. When you see a fan enjoying, sharing or retweeting your posts regularly, you should express your gratitude by rewarding them. Regularly organizing contests on your wall and giving followers something in return can actually enhance engagement and make it beneficial for them to continue sharing your business posts.

4. User-friendly Blog Posts

To build blog engagement among your fans for more comments, social shares, and links, you have to make your blog unique and share it on your social media profiles.

Don’t forget to write a curiosity generating blurb while sharing the post!

5. High-Quality Guest Posts

Sharing guest posts from well-regarded websites or from prominent bloggers is a very good option, as it helps in build up relationships with not just these entities but their followers as well.

6. Industry Expert Interviews

Your customers will have many questions for you, related to your products and services. So, creating a forum where they can place their questions and doubts should be a priority. But to take things a step further, why not ask these questions to industry experts by conducting interviews? Interviews can greatly boost your engagement on social media platforms, especially if they’re conducted on the platforms themselves, like Twitter chats on Twitter.

7. Celebration Posts

Did you take your workers out to a great lunch? Or, do you ever celebrate your employees’ birthdays? If yes, just snap a picture and post! Remember, employee satisfaction is a must before gaining public plaudits for your work.

Don’t simply focus on your employees as product models, but, focus on their personalities, workspaces, events like team building exercises, birthdays, and so on. Whenever you organise something for your employees or prepare for an event together, capture those moments and post them either on Instagram or Facebook to boost your transparency and gain engagement.

8. Run a Poll

Create poll posts or survey posts can help deliver crucial information to and followers and vice versa, thus helping to solve their queries. You can even create polls as a fun way to drive engagement! With the help of these polls, your audiences get the chance to provide feedback and feel heard. This conveys to them that no matter how busy you are, you care about their needs and interests.

9. Funny / Inspirational Images

Pictures often get high engagement on almost every social media platform – but only if they are inspiring, thought-provoking, or humorous. Posting funny or motivational pictures on your social feeds can work wonders.

According to Huffington Post, post engagement rates are 18% higher on Thursdays and Fridays with more likes, shares, and comments.

10. Re- Post or Retweet Viral Posts

Do not hesitate to re-post or re-tweet a post that has already gone viral. As these posts have already engaged many people, why not use them again? It’s a smart idea to boost engagement on your business posts and generate more traffic for your posts and websites.


These were our ideas to boost business through social media profiles.

Do you have your own idea that works for your social media audience? Please do share your experience and recommendations in the comment box below!


You must be to comment.

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

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She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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