So, what is digital marketing?
Digital Marketing is a blanket term for majority of the marketing scene happening today. Marketing is the age old process through which goods and services move from concept to customer, it has always been about connecting with your audience at the right place and right time. People spend more than double the amount of time on the internet than what they did 12 years ago.
Digital Marketing is any form of marketing which exists online. Digital advertising, online brochures, email marketing, social media marketing and so on are the various modes of Digital Marketing. Digital Marketing comprises of several assets and tactics.
Some common Assets include: –
• Websites
• Blogposts
• Interactive tools
• Social Media
• Online Documention
• Branding assets
Some commonly used Tactics include:-
•Search Engine Optimization (SEO) :– SEO is the process of optimizing your website to reach a higher rank in search results, in turn creating more traffic for your website.
•Social Media Marketing :– Promoting your brand and content on social media creates awareness, traffic and leads for your business.
•Content Marketing: – Creation and promotion of brand awareness and traffic growth.
•Pay-Per-Click: – The method of driving traffic to your website by paying a publisher every time your ad is clicked.
Digital Marketing as a career choice:-
Digital marketing skills are in some serious demand, and this job sector is booming as brands are putting in more and more effort and focus into digital marketing than ever before.
Some of the many career options in Digital Marketing are listed below:
- Digital Marketing Manager
- Content writers
- Content Marketing Manager
- SEO Executives
- Inbound Marketing Manager
- Search Engine Marketers
- Social Media Marketing Experts/Specialists
- Copywriters
- PPC Expert
Folks are following the herd like sheep and moving towards Engineering and MBA courses without any further specialization resulting in confusion and frustration, and job insecurity. Universities like Calcutta and Delhi University along with MBA Institutions have included Digital Marketing and Digital Advertisements as a part of their curriculum, and this is helping in advocating Digital Marketing as a solid career choice.
Digital Marketing/advertisements are vital for small and local businesses because unlike the multinational and bigshots like Reliance or IBM smaller companies rarely get the exposure required to succeed in the industry, that’s where Digital Marketing comes to the rescue, with the help of carefully curated algorithms and plans they provide you with the perfect publicity and exposure of your company.
Where to go if you want to know more about Digital Marketing-:
We Love Digital Marketing Academy is a booming training institution in Kolkata, spearheading the Digital Marketing sector, creating skilled professionals out of potential Digital Marketers.