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LinkedIn Research Reveals Why Indian Millennials Want A Job In These 10 Companies

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How do Indians choose where to work? Not necessarily by looking at the salary-package being offered by a company. Where do Indians want to work right now? Not necessarily in the largest MNC. These are some of the findings in the latest research on India’s top companies in 2017 by the business and employment social networking site LinkedIn.

The list compiled by LinkedIn looked at metrics on three aspects for ranking companies – the rate of job applications, engagement with a company, and retention of employees- based on actions taken by the social networking site’s 500+ million members. Data was collated for views and applications made to job postings on LinkedIn; engagement with the company’s employees, its career page, and its content; and whether employees stayed with the company for at least a year.

The analysis was done for only those companies that have more than 500 employees however, and LinkedIn and Microsoft (LinkedIn’s parent company) were excluded from the analysis. Actions taken by users during only the past 12 months (ending February) were taken into account.

Here are the top 10 companies according to the data collated by LinkedIn and the reasons why employees are flocking to these companies:

1. Flipkart (Internet)

2016 Rank: 1

What It Offers: The e-commerce company, which secured a record $1 billion in funding recently, looks to develop its employees’ skills after hiring them, apart from keeping them in good health and mood. Employees who have spent 2 years at the company are allowed to take a career break to pursue higher studies, for spending time with family, or for attending to medical emergencies.

Oh! They also work at making the office seem personal. You will be picked up by a chauffeur-drive car on your first day and sent on a treasure hunt to familiarise you with the office.

2. Amazon (Internet)

2016 Rank: 1

What It Offers: Despite a damning report by The New York Times that highlighted the exploitation of employees at the company, Amazon continues to attract employees. At no. 5 on LinkedIn’s list of top global attractors, the company’s perks such as the Amazon Career Choice program, which pays 95 percent of tuition fee for courses in fields in demand, and the salary on offer seem to be the reason behind many flocking to the company. CEO Jeff Bezos has, in fact, said he’ll be investing more in India.

3. KPMG India (Management Consulting)

2016 Rank: 5

What It Offers: Up in ranking since last year, the company told LinkedIn last year that they attract employees with their stretch assignments and global placements. In 2015, 2,500 people at the company participated in the company’s “global mobility program”, which allowed them to work internationally.

Flipkart’s office in Bengaluru. (Image Credit: Hemant Mishra/Mint via Getty Images)

4. One97 Communications (Internet)

2016 Rank: Not ranked.

What It Offers: The amazing year the company behind the payment platform Paytm had post-demonetisation in India could be a reason why people want to work at the company. LinkedIn says the company offers an Employee Stock Ownership Plan to the topmost performers irrespective of where they are in the seniority-list or at what designation they work. If you are a top performer, you also get an annual bonus, over and above the annual appraisal.

5. Ola (Internet)

2016 Rank: 10

What It Offers: According to LinkedIn, it’s the company’s innovative initiatives, launched on a regular basis, that’s making employees eye the company with interest.

6. HCL Technologies (IT and Services)

2016 Rank: 8

What It Offers: HCL claims it’s their trademark culture of ‘Ideapreneurship’, the belief that all employees should ideate for solving operational and customer challenges, that keeps them going.

The fourth largest software services exporter recently even recruited 200 high school students. They were enrolled in an on-the-job training program for software engineers. This was done with the aim that this will create skilled talent for entry-level jobs at the company.

7. Adobe (Computer Software)

2016 Rank: 7

What It Offers: A lot apparently. An employee gets special health perks such as doctors visiting campuses and providing free consultations to even their families. A weird number, but the company also reimburses up to Rs 37,663 for gym memberships, fitness classes, and other wellness activities.

Sabbaticals for employees who have stayed with the company for long enough is another perk that the company offers. You get a four-week paid leave after 5 years of continuous service and a six weeks off after 15, 20, 25, or more years of working at the company.

8. Alphabet (IT and Services)

2016 Rank: Google, its main division, was ranked 4th.

What It Offers:  LinkedIn says the Google’s ‘chill’ culture isn’t behind Alphabet’s ranking. It’s the opportunity and resources given to employees to solve all kinds of problems is what the LinkedIn report says is keeping the employees hooked.

9. OYO Rooms (Hospitality)

2016 Rank: 16

What It Offers: Started by a 23-year-old college dropout, OYO is growing on all fronts.

As an employee, your experience is taken care of by an Office Mayor. The office is open and everybody works together with bench-like tables.

10. Reliance (Oil and Energy)

2016 Rank: 23

What It Offers: It’s one of the largest companies in India and no wonder people want to work there. To retain employees, the company announced a talent retention program in April last year. The program helps employees switch careers within the company.

Want to know about other companies on the list? Head here.

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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