Social Media marketing is important because:
- It’s the fastest way to spread the world about a new product, service or news item – A tweet can go viral in minutes and spread a message around the World faster than TV or other traditional media
- It’s a trend – Millions of people spend a good amount of their time on social media networks so if you ‘need them’ you know where to find them
- It’s the new marketing – Back in the old days, marketers found out that many people spend time in their cars driving so they thought of the billboards on the roads. Today people are spending time on social media so as a marketer you have to start thinking this way too.
- It’s the new influencer – Recent studies show that social media is becoming a great sales channel and more and more companies are stating that they get customers from Facebook or Twitter.
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