How is fashion e-commerce changing the industry and impacting people’s lives?

Posted by Sanjeev Kumar in Entrepreneurship
July 19, 2017

NOTE: This post has been self-published by the author. Anyone can write on Youth Ki Awaaz.

The world is changing and looking more beautiful and easily accessible. Thanks to the invention and forceful inception of e-commerce brands, fashion industry is blooming now!

Many international brands that have their establishment in brick and mortar stores are moving to online stores as well. The main reason behind this spread is the major focus on the millennials who spend an approx of 35% of their time in window shopping and are very vulnerable in their choices. Every time, they want something new at a pocket-friendly rate, latest trends, outstanding style definition for their every occasion and for this, the brands are working hard to launch their fashion product according to the taste of the consumers. The effects of the online shopping venture are not unknown by anyone. For instance; people are getting latest trends online while the use of modern tools and techniques have been also increased and directly propagated the sale. The growing online shopping of clothing and accessories has rapidly changed the mode of many fashion enthusiasts. The different factors and trends of e-commerce shopping such as app shopping, awareness of different types of fabrics and styles, unbeatable price tags as compared to the offline markets, are serving shoppers exactly what they want. On the other hand, there are many luxury brands that are quite reluctant in adopting new online trends and techniques such as Zara, who only displays the price tag of the product on their website but a shopper needs to go to the offline store only to purchase the product.

Another tool – the increased rate of mobile using has also propagated online shopping faster and in a more convenient way. Yet, the evolution has begun with many luxury brands as well. The fashion tycoons, Chanel has recently launched its beauty e-shop and you might have heard about Fendi. And how do the small industries have been transformed into e-giants? Well, brands such as Asos, Myntra, Amazon, Jabong have spent a lot of their time and toil to understand the basic nature of shoppers to create a fluid shopping experience and successfully leverage e-commerce business.

There are some basic methods which have been seen other than including latest trends, top brands and attractive PR all the time and they are:

Inception of Augmented Reality

The main dilemma through online shopping is the trust factor and confusion ‘if it will fit me or not’!? Many techie tycoons have found a way out and brought up augmented reality as the best tool to help the consumers. The tool raises artificial images to make one imagine in the virtual place. This is a better way through which a user can interact with the virtual world while being in the real world. It helps to make better decisions before purchasing and also promotes sale growth.

Magazines Go Digital

Some amazing examples which have been set by the Indian e-commerce companies are – Juice from Jabong, EDITS from IndiaRush.

The companies are more into spreading the knowledge and engagement to the consumers and a digital magazine is the best way to spread it. These include gossips, product Ads, style tips, Editor’s words and a lot more.

Selling On Social Media platforms


Is there any need to mention the usage of Facebook to you? Every time we scroll our page on Facebook, one or two sponsored Ads come in the front of our eyes. Many brands are promoting their product solely on Facebook and they are getting a gross amount from it. Whatsapp and Instagram are also on the hot list of selling fashion where people can start chatting and can personally ask about their product.

App mania

Not only social platforms, e-commerce brands have established their name in apps as well. Be it Android or for iPhone users, now, one can shop on the go with these apps and can share their fave products to their friends as well.

The consumers tend to seek out user-generated online content before making a purchase and these apps and social platforms are serving exactly what they want.

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