During the last few years, it has been seen that in India most of the youngsters choose digital marketing career as their profession. The fact underlying behind this is the growth of internet users in India and the increase in online marketing by the companies in India. Before discussing this, let’s take a look at the benefits of digital marketing.
Digital Marketing Benefits over Traditional Marketing
The most important benefit of digital marketing is the fact that, you can target a huge number of customers through this marketing channel compared to the traditional marketing. And one added benefit to this is, you can choose the specific audience among this huge number of the target audience for effective marketing. Easy monitoring and analysis is an advantage of this kind of campaigns, which makes it easy to measure the results without putting much effort. It has been seen that online marketing ads have high engagement rate compared to traditional marketing. This will lead to a high conversion rate of leads into sales. Last but not the least fact about internet marketing is that it’s affordable and you can easily get the return on investment. You can create ad campaigns according to your budget and needs.
Next, we have to analyse why it is said that digital marketing has huge scope in India for the future.
Factors Contributing to the Growth of Digital Marketing in India
- The increase in Internet users
The number of Internet users in India is tremendously increased in the last couple of years. The Digital India campaigns launched in 2015 has a direct influence on the increase in Internet users. Most of the government schemes are digitally powered to transform our nation to digital India. The entry of telecom service provider Reliance Jio during the last year has made much impact on the internet data usage and time they spend on the internet by millions of Indians.
- Effect of social media
- Growth of E-commerce
The number of online shoppers has increased steadily during the last few years. It has been forecasted that during the near future the percentage of online shoppers in India will reach up to the level of European countries. The E- commerce companies are opting for the best marketing experts and strategies. E-commerce giants including Flipkart and Amazon are spending a huge amount for Digital marketing, and this is definitely a positive news for Digital marketing job seekers.
- Good Pay scales
There are number of Profiles in Digital marketing career where you can get a good starting packages. You can get decent salary packages until this industry gets saturated like software industry. Junior SEO profile is offering the most CTC among the digital marketing profiles. As more and more businesses are recognising the power of online marketing, the pay scale in this field will become brighter.
- Diverse job profiles
If you are looking for a digital marketing career, there are a number of job profiles which you have to decide wisely. Some of the main Job profiles are SEO Specialist, SEM Specialist, Digital Marketing Manager, Content Marketer, Social Media Marketer, Analytics Specialist, Inbound Marketer. Before choosing your profile, you should do proper research in these fields. As the demand increases, there are chances of creating more Job profiles in Digital marketing industry in the coming years.
The digital marketing industry is having a high growth rate in India, which indicates the scope of the digital marketing career in India. Most of the online marketing agencies have experienced a good percentage of increase in internship application during the last two years. Most of them are Engineering graduates and have the passion for digital marketing career. If you wish to have a digital marketing career, this is the best time to make your decision.