This post has been self-published on Youth Ki Awaaz by Sýêd Tåjámùl Ímräñ. Just like them, anyone can publish on Youth Ki Awaaz.

An open Letter To Lenskart’s CEO : Please help Kashmir

More from Sýêd Tåjámùl Ímräñ

Dear Sir,

At the onset, please accept my warm regards. It gives me immense pride and joy to be part of this great organisation which has had a short but very colourful and exciting history. Writing this letter at this time has an important reason, we have earned approximately  ₹50cr, by selling 3,00,000 eye glasses and sun glasses in June 2017. It is only your passion and determination which has made ‘Lenskart’ the fastest growing eyewear business in India.

Drawing lessons from your zest, I braved a closed national highway and the harsh situation in my native land Kashmir and walked hundreds of miles for a job interview with Lenskart. After qualifying for the job, my dream has taken a practical joyous shape, and I pledge to serve with full fervour this great name.

Today, with a rapidly growing business reaching out to over 1,00,000 customers, taking more than 5000 orders per day in a month via a unique combination of a strong online business and uniquely designed physical offline stores; as well as a first of its kind ‘home eye check-up’ service, Lenskart is revolutionizing the eyewear industry in India. Unfortunately, in  Kashmir, there are no Lenskart stores despite masses facing severe eye problems due to pellets fired at them to control crowds. The pellets and stones are causing havoc and drastically affecting the softest part of human body i.e. the eyes. The option of the online market is limited in Kashmir as courier and internet services often remain disrupted. It is a burning need to have a dedicated Lenskart store opened up in Kashmir, a move which will benefit the company as well as the people.

Our commitment to consumer satisfaction and innovative technologies have given us tremendous support from those who believe in our cause. One-third of our population needs glasses, but due to lack of access to proper facilities, they do not have access to them. So let us make the beautiful valley of Kashmir the part of our success story.

I hope you are aware of the pain and torment caused to the eyes due to pellets and other lethal/non-lethal weapons used in Kashmir. In the recent agitation of 2016, Insha Mushtaq, became a huge symbol when the child hailing from south Kashmir lost both her eyes due to pellet guns. Scores have been blinded leading to a humanitarian crisis. It is the call of humane duty for Lenskart to provide their services in Kashmir. We should participate in easing the human pain in Kashmir and considering our great journey, it does not seem like a big task.

It is said that humanity is above everything whether it be religion, business, caste, colour or creed. It is only humanity which assures universal brotherhood when some nefarious element for petty interests leave no stone unturned to distort this magnanimity. This open letter full of warm regards and high hopes should be treated with humanitarian considerations because I belong to a piece of land, where one can easily feel the humanitarian crises, i.e. Kashmir.

The deadly pellets have maimed young people in Kashmir, blinding hundreds. Victims are being forced to travel to far away cities like Hyderabad and Chennai for eye treatments, due to the lack of advanced facilities in the valley. The poor are worst victims of this carnage as it is proving expensive for them to get treatment outside the valley. I’m a witness to the fact that some unconscionable merchants see this as an opportunity to mint money. I as an employee of this great initiative am hopeful to take this mantle forward in right direction and open a store in Kashmir.

Being a Kashmiri, sometimes it becomes hard to get a good working environment. The incidents which happen with Kashmiris on a daily basis in different organisations of India make lots of us give up. But for me, it is different; I have been working with the organisation for the past seven months and never have I felt any discrimination. From the very first day, my trainers and co-workers, Vinay sir, Tarun sir, Akansha ma’am, Simranjeet Singh, Gagneet Singh, Mr Mohit Arora and also Palvi Singh have been fantastic. These people too see Lenskart not only as a business initiative but as a means to serve the people.

I hope you take my suggestion and help innocent Kashmiris.

God bless us all.

You must be to comment.

More from Sýêd Tåjámùl Ímräñ

Similar Posts

By Imran Khan

By S.Ramarajan | Adivasi Awaaz Creator

By Trickle Up

Wondering what to write about?

Here are some topics to get you started

Share your details to download the report.

We promise not to spam or send irrelevant information.

Share your details to download the report.

We promise not to spam or send irrelevant information.

An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

Share your details to download the report.

We promise not to spam or send irrelevant information.

A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

Sign up for the Youth Ki Awaaz Prime Ministerial Brief below