The simplest way to encourage people to go out there and vote would be through social media platforms. Share creative graphics, posters, and videos highlighting the various problems faced by a common man. Tell them voting is for their own benefit, tell people voting would let them have their share of voice even if the candidate they choose loses the election. Tell them casting their votes would provide them with an opportunity to change something they deem is inappropriate. Let them realize that ‘If they change nothing, nothing will change’. All of this can be conveyed to an incredibly wide-ranging audience through social media platforms.