Instagram’s 9 grid system has been know to be used creatively.
Besides being a platform for a showcase of images and videos of smoothies and selfies, it is a medium of creative expression.
One such account is the Fat Feed Zero handle, that is sure to take your breath away with its surreal images, done by ZERO a contemporary communications agency. Fat feed builds on individual images that add together to form one long ever growing image.
An idea that started out as a creative experiment for its team members soon became an obsession where each member would contribute to the composition. Each image tells its own unique story. It’s now been converted to a fashion line using the prints from the feed itself.
This year, the agency ZERO brought home the Kyoorius Creative Awards Black Elephant for Innovation in Design for this feat. Who knew an award could be won for an Instagram handle.
The goal of the page is to encourage free flowing creativity amongst team members and followers.