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Why The Dhinchak Poojas Deserve All The Fame They Receive

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Amir asked, “Isn’t music supposed to soothe you and make you feel relaxed?”

Deena retorted, “Yeah! But, it also depends on what makes you relax.  As beauty lies in the eyes of the beholder, music too is as good as one’s ears make it.”

Amir looked confused, but he argued, “Can cringe-pop sound good to anyone’s ears? I don’t think so, Deena.”

“Even I don’t think so, Amir, but I know what you are going to ask me next – why have cringe pop artists like Dhinchak Pooja and Vennu Mallesh become so popular in India? In fact, it’s not about India, there are cringe pop artists in nearly every country.”

Amir’s state of confusion is not hard to understand. In fact it is so relatable that if you went around asking people on this subject, you would meet similar people who have no clue about why these artists have hit over million views on Youtube and have become so popular that they have a die-hard community of fans who are willing to threaten others and fight for their new idols. Interestingly, you may be one of them as you have come this far trying to demystify this social wave.

If you remove social media, these cringe artists would be left cringing in their bathrooms as no regulated or managed media would have given them an opportunity to showcase their ‘talent’. But, as social media like YouTube, Instagram and Whatsapp allows you to share anything, it becomes pretty simple for anyone who has created ‘extreme’ content to become a social media star.

So, when the cringe artists create their ‘masterpieces’, it becomes another nuclear weapon of mass social sharing. In no time, such content is shared so much that it hits a million views. Maybe 9,99,999 would have viewed it in disbelief and a smirk. But, they still watched it nevertheless and made their friends and family watch it.

Since, nowadays one spends so much time on social media and is a part of groups and communities, viewing shared content has become more important than breakfast, lunch and dinner. For some, it has become even more important than sex. As per a study, younger lots in Japan have little time for sex as they are so hooked onto their phones. If this happens in India, it would naturally solve the population explosion.

Throb, a social opinion platform decided to conduct a poll to capture the reactions of the people about the worst YouTubers in India.

Some people were of the opinion, “These kinds of YouTube channels should be barred from displaying such content, as it is an insult to music.” Others had no complaints about the artists or the channel and blamed the people for making them popular. They stated, “The videos are so bad that people watch the entire video, only point out the faults, curse them for their annoying performance and post really bad comments in the comments section. Later, these same people share and tag their friends in a meme, GIFs or a video related to it on social media like Facebook,  Instagram,  Snapchat, etc.”

A small section of people had bigger complaints, “Why just talk about them, garbage is everywhere!”

Coming back to the smaller and original issue on the popularity of cringe pop stars, ‘schadenfreude’, too can be the reason for people derive pleasure and satisfaction from other’s humiliation.

Psychologists may argue that these people, the fans, suffer from low self-esteem, flawed masculinity and what not. But, instead of trying to crucify these artists from every corner, can we give them some credit?

Do you think that if you create such a video or music, you would become a star too? Think about it!

Not everyone can do it. So, there are some skills, talent that these ‘talentless’ stars have. Music is an art and art has no right or wrong. You may like it or dislike it.

If they are indeed honest about their singing and the videos that they make and if they work hard to create such content and enjoy doing it so, why should anyone complain? This is a big assumption here regarding their intent – intent to create music and not sensation.

Just because one cannot sing well, does it take away the right to sing or create one’s own music video? People never did it because such an attempt would have landed them nowhere a few years ago. Let this be a fair and a free world.

As long as these videos are not forced upon anyone’s throat…oops ears, one should not have any problem. Trust your ears to be tired of listening to melodies and the perfectly auto-tuned voices someday and take a detour of all sorts.

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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