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How Can Android Prepare for the Arrival of the iPhone X & iPhone 8

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The battle between Android and Apple is been intense as both brands are known as the top 2 smartphone makers in the world. Both brands have a loyal fanbase and pose strong sales figures every time a new version of their flagship is released. The rivalry between these two top tech giants started back in 2007.

The Start of a Revolutionary Battle

In June 2007, Apple launched its first iPhone which redefined the smartphone industry. The first iPhone gave the public a glimpse into what a smartphone was at the time. However, 15 months later, Google made its entry into the smartphone world as well in the form of the G1 smartphone in September 2008. Unlike the smartphones that we see today (the G1 had a bulky frame and slide-out keyboard), the device started the fiercest tech rivalry known today.

Fast forward to 2011 and Android has become the most popular smartphone platform in the United States. In fact, according to statistics released by CNN, 86% of smartphones sold worldwide run on Android operating system – proof that Android is dominating the market today. Android’s success today is credited to its strategy of collaborating with numerous carriers and marketing its devices at lower prices.

Will Android’s Market Dominance be Affected by the iPhone 8 & iPhone X?

Both these companies have managed to achieve respective milestones. Google, which owns Android since 2005, recently recorded two billion monthly active devices. This has indirectly enabled Google’s main money-generating products such as Gmail and Google Search to dominate the smartphone market just as they have on computers. Apple, on the other hand, continues to rake in a big percentage of the smartphone industry’s profits. This is because Apple continues to eat the lion’s share of the high-end market share.

Apple recorded $36 billion sales in the March quarter for iPhones and iPads – an impressive figure as this is before the release of the new iPhone. In comparison, Alphabet – Google’s parent company – recorded sales of nearly 3.1 billion for the same quarter for its hardware products and apps available on Google Play Store. This means that Apple is garnering higher earnings on the iOS than Google does for Android.

As the iPhone 8 & iPhone X due to be released in the coming months across the world, will the newest flagship from Apple be able to threaten Android’s market dominance? The Samsung Note 8, a device that runs on Android OS, has only been released in August 2017 and is deemed as the best smartphone available to date in terms of specs and user experience.

Based on current statistics, it seems that the iPhone 8 & iPhone X will heavily impact Android’s sales performance. Although Android may still lead in terms of platform market share but in terms of a device by device basis, Apple is continuously growing in popularity. Although the iPhone 8 is the main highlight but do not forget that Apple is also releasing the iPhone 7S and iPhone 7S+ which might give the Samsung’s Galaxy S8 a run for its money as well.

What Can Android Do

Android needs to buck up if it wants to curb the iPhone’s growing popularity. 9To5Mac reports that Apple is attracting more Android switchers from the April to June quarter than at any time in the past 12 months. Hence, Android needs to work on certain aspects to ensure that it does not lose traction to Apple.

First of all, Android should improve on the consistency of its updates. Unlike Apple which shows consistent iOS updates across the latest devices, not all Android users – even those that own the latest Android devices – receive updates at the same time. Moreover, these updates are usually only applicable for the newer versions of smartphones that run on Android operating system. However, users who own two- to three-year-old iPhones are still able to receive the latest iOS updates. That means users who want to experience the latest Android updates will need to purchase the newest phones in the market. This is a flaw that Android needs to improve.

Besides that, Android should also make full use of a rising trend in the smartphone industry – virtual (VR) and augmented reality (AR). The Galaxy Note 8 by Samsung has a dual-camera setup that looks equipped to support AR-based apps in the future. Google’s very own Pixel 2 is also expected to come with Tango support. Apple’s presentation on their new device has also somewhat ‘under-sold’ their device’s augmented reality according to experts as well. Hence, being an open platform that it is, Google and Android should collaborate with their partners and developers to embrace augmented and virtual reality before Apple does to get an upper hand over the latter.

TL;DR: Android should improve on the consistency of its updates as well as utilize the full potential of AR and VR if it wishes to contest with Apple in terms of device sales.

The battle between Apple and Android does not seem to end anytime soon; it will grow even more intense as the smartphone industry continues to advance.


Written by Jonathan So from iPrice Group.

Youth Ki Awaaz is an open platform where anybody can publish. This post does not necessarily represent the platform's views and opinions.

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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