It takes years to build a strong and compelling brand image and literally a moment to ruin the carefully nurtured image. First, you have to build up the reputation of the business, then you have to maintain it cautiously and only then can you sustain it. Public memory has always had a very short shelf life, and in today’s day and age, there are so many alternatives that a bad reputation can get your brand replaced by another one in a jiffy. Businesses have to thrive in the time of real-time social media which has resulted in reputation management becoming online reputation management. Now, it is an extensive process, and you will need professionals to help you with it. Here are a few signs that you need to hire a reputation management firm.
This is probably the most basic factor that might signal that you need professional counsel. Studies show that 61% shopper’s research products online and thus online reviews tend to sway their opinion. Reputation management consultants can train your team on how to respond to negative comments without losing your cool. A heartfelt apology can go a long way in regaining customers’ faith. Professionals can also teach them how to bury the negative reviews under the positive reviews by hiring paid reviewers.
Low Traffic and poor Google Listing
There’s a famous proverb that says that the best place to hide a dead body is on the second page of the Google search results; it is amusing but true. So, if your website is getting low traffic, that is a cause for concern, and you may consider getting a reputation management firm. If your website lacks proper SEO keywords or contains negative autofill keywords, reputation management consultants review your website and infuse it with the content that will get it the user engagement it needs.
Second-rate Writing Skills
Your business is only as good as your reputation, and your website, blog posts and social media posts will determine your reputation. Everything that you put out there in the online world must be professional and error-free. A simple grammatical error can either give the idea that the brains behind the business are not competent enough or that they don’t care enough. So, get professionals to produce immaculate copies for your online activities.
The business that you have built from scratch is like your baby and one mean tweet against it can cause you to turn defensive, which might make you look vain. Losing your cool in front of your entire social media audience is one of the worst possible things, but it does happen sometimes. If you face such an issue, get reputation management consultants who will help you deal with the negativity and the trolls behind that in the virtual world.