The Population Foundation of India (PFI), in partnership with director Feroz Abbas Khan and Farhan Akhtar’s initiative Men Against Rape and Discrimination (MARD), is running a pilot digital campaign to end violence against women and girls, called Bas Ab Bahut Ho Gaya (Enough is Enough).
Among others, one of the major activities of the campaign was a digital film contest. College students were invited to submit digital films of up to two minutes on the theme of ending violence against women and girls. More than 1,700 entries were received. A jury consisting of Shabana Azmi, Shekhar Kapur, Kiran Karnik and Feroz Abbas Khan has selected the top three films, and one of the shortlisted films was selected through polling based on Viewer’s Choice. The winners have been awarded.