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New Faces in Indian Luxury Craft Business : Swapnil & Rishabh !

Posted by Shalini Awasthi
January 5, 2018

NOTE: This post has been self-published by the author. Anyone can write on Youth Ki Awaaz.

In the past, youth was a handicap to professional success. Getting older meant more resources, more knowledge, more money. No more. Those who grew up in the tech age have way bigger ambitions — perfectly suited to the dynamic, entrepreneurial and impatient digital world they grew up in. If you want to change the world, being in your twenties is now an advantage. 

Age is not a limit nor an exception to realize your true potential or the way you want to live your life. There are entrepreneurs who realize that they do not fit the cubicle job system at a later stage in their life and thus reverted to starting their businesses and then there are some who realized that the only way for them is to start their own business and be their own boss. India’s entrepreneurial generation is as fearless as ever. Entrepreneurs are the silent warriors of social change; the valiant innovators who don’t fear age barriers, gender stereotypes or cultural chains.

Today, we are presenting a success story of  two Indian entrepreneurs who successfully started with almost nothing and set a milestone in their 20s. A Success Story which will inspire you. Let’s take a look at these two  inspiring young Indian Entrepreneurs who are changing the game for their generation and taking Indian Handicrafts Industry to the next level.

We all are familiar with the fact that crafted works are novel declarations and speak to a society, convention and legacy of a nation. The Handicraft Industry is one of the significant profitable division .Handicraft can promote the life and culture of a place by doing something out of indigenous raw materials available in their place.Entrepreneurs can help promote culture and tradition by selling native outputs and by using our own materials as the main material in a product.

We are proud to introduce two influential entrepreneurs from India who are seeping inspiration into the national mindset and making Indians proud. Jewellery Designer , fashion Consultant, Columnist , Author and Craft Expert, Swapnil and Interior Design  & Art Journalist, Editor and Painter Rishabh Shukla are  India’s youngest, Bravest, and Most Impactful Entrepreneurs who set their success story  in their 20s . Brother and Sister Duo started a  luxury and lifestyle brand established on social and environmentally sustainable principles namely Swapnil Saundarya Label .

Swapnil Saundarya  was first a blog born out of Jewellery Designer Swapnil Shukla’s love for art, fashion, Lifestyle and for sharing her passion for it. She loves to share her finds and discoveries through her blog and throwing light on the rich and unique culture and heritage of India .Considering the fabulous response by the readers, Interior Designer and Painter Rishabh has metamorphosed this blog into an ezine namely Swapnil Saundarya ezine and it becomes a Big Hit in the short span. Today, ‘Swapnil Saundarya’ is a brand , a Government registered enterprise and India’s first Hindi lifestyle ezine is something which the owners look at with wonder and gratitude.

Swapnil Saundarya Label’s  product naturally reflect Designer Swapnil Shukla’s loves, be it Conventional , contemporary or Bohemian.Swapnil Saundarya Label is not about mass produced beauty, each product whether it is a Jewellery piece, Interior Accessory , Painting , Doll etc. is hand-made and the brother and sister Duo have a small team of tremendously talented craftspersons who take pride in making each piece beautiful.The Story behind one of the most admirable products of their label namely Desi Doll has also covered by India Voice News Channel , telecasted on 7th of Jan 2016.

After graduating from South Delhi Polytechnic for Women , New Delhi in First with Distinction, Swapnil has studied export management and completed her Entrepreneurial Studies.Thereafter, she undertook various Jewellery design projects . She has also worked as Design Columnist for many Nationalized Magazines and started the famous and highly traffic grabber fashion & Lifestyle blog ‘Swapnil Saundarya’. Swapnil has also authored two books namely ‘Gehne – The Art of wearing Jewellery’ and Fashion Pandit . She has launched her own Designer Jewellery brand namely ‘Swapnil Jewels & Arts‘ and  with a desire to add new dimensions to the design and Art industry , she started ‘ Swapnil Saundarya Label ‘ with a motive to make everybody’s life beautiful and just like their Dream World .

Swapnil is the ‘FIRST’ Design Columnist who writes on the most intricate subjects i.e Fashion, Jewellery and Lifestyle in HINDI language …. She made her fashion columns and knowledge available  to the hindi language people . Swapnil is also the FIRST craft expert who launched CHEMO DOLLS in India, which can help in conveying the psychosocial effects of treatment to cancer patients .

On asking about her Chemo Dolls, the Designer  with a beautiful smile explained, “Our Label has created Swapnil Saundarya Chemo Dolls with an extremely rare condition where they do not have hair , they went through all their cancer treatments with their chemo, radiation and surgery . These Chemo Doll with the ‘ Fighting Spirit ‘ help to affirm and support the struggles of cancer patients. These dolls are designed to encourage Cancer patients who have to go through chemo therapy and will likely lose their hair. Swapnil Saundarya Chemo Dolls are dolls for children as well as for adults in treatments for cancer. Chemo dolls are simply beautiful and bald ! each with their own removable colorful hat adjoining with the doll’s hand representing the power to fight against the terrible disease Cancer.These dolls are dedicated to all of them battling this awful disease.”

Swapnil has worn several hats.She is familiar with different mediums and patterns of Jewellery which includes Metal working, Fashion Jewellery, Bead Jewellery , Paper Jewellery to name  a few. Besides, the designer prides herself on creating a new concept in the field of Jewellery i.e, Thread Jewellery and its gaining popularity rapidly .

“To me, fashion has a message that is more effective than words. People began noticing me when I start exhibiting my products  in All India Handicraft Week every year “, she says.

Art is defined as The expression or application of human creative skill and imagination typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power. Art in India has always been expressive and when it combines with writing, it creates magic in the Indian Contemporary Writing sphere. We are  talking about  one such magician at ‘The Elegant Life’ today who creates magic when he paints or writes.

Rishabh Shukla , a trained Interior Designer and self taught artist ( Surrealist ) from India, Affectionately known as ‘Painter Babu ‘ in the art community. Rishabh is known for depicting the sensuality and beauty of women in very graceful manner . He is also well versed in both ,Indian Folk Paintings and Indian Contemporary Paintings .Studied at the renowned INIFD ( International Institute of Fashion Design ), Delhi in 2006 , having 8+ years of work experience. He specializes in Interior Design Journalism and fine arts. Rishabh has worked in the design Industry since 2007 in the areas like Interior Design , Art & Colour Consultancy , Retail Design & Visual Merchandising , Art Appreciation, Product Designing, Writing & Design blogging .

Rishabh understands failure is part of the game.He left his home to pursue a career in Interior Design and he start working as Interior Designer at the tender age of 17 in Delhi.

Rishabh is one of the outstanding young Artists skilled in variety of handicrafts such as Painting, Metalcraft etc. Working for Swapnil Saundarya Label and Rishabh Interiors and Arts simultaneously , Rishabh has own acclaims from both critics and common people . He has held several art exhibitions and these have brought excellent response every time .Rishabh has authored two books on Interiors namely Ek Aashiyane ki Oar – A Guide for Residential Interiors and Supreme Home Therapy and also works as editor in chief of Swapnil Saundarya ezine ( An online Magazine dedicated to Art , Aesthetics, Culture , heritage and Literature ). Rishabh also blogs on Art, Interiors, Lifestyle and Society. He is also associated with the causes like ‘ Say No to Domestic Violence’ , ‘ ‘ Fight Against Child Abuse’ and ‘ Whole Body Donation’ and his association with these social causes , represents in his paintings as well .Rishabh’s abstract depictions of women are said to endorse the stereotype of ‘indianness’. His women are always represented as the mother, the lover, the seductress, or the muse.

Rishabh says, “I am an aesthete , a lover of fine, applied and liberal arts and a professional Interior Designer. I enjoyed painting and writing like a picturesque journey. For me,design, shapes and forms were attractive since I was three or may be before even , I almost cannot see a space or fabric or canvas without my mind and vision clicking with ideas to enhance it to its aesthetic function in accordance with my vision .I believe that our home is a canvas of our thoughts so its best to colour it with beautiful paintings.”

“I believe that the best designs in the world are based on purpose and function . When a design solves a functional problem as simply and elegantly as possible , the resulting form will be honest and timeless .Your home should be the statement of your style”, he added.


On asking about his online magazine, Rishabh explained, ” Launched in June 2013, Swapnil Saundarya ezine has been the first exclusive lifestyle ezine from India available in Hindi language ( Except Guest Articles ) updated bi- monthly . We at Swapnil Saundarya ezine , endeavor to keep our readership in touch with all the areas of fashion , Beauty, Health and Fitness mantras, home decor, history recalls, Literature, Lifestyle, Society, Religion and many more.Swapnil Saundarya ezine encourages its readership to make their life just like their Dream World . Our intention is to  provide an artistic  platform to emerging as well as established artists, writers, performers , travelers etc. from around the world. Having published many artists, writers etc. till now , we are planning to  release  its first special edition issue in the form of Coffee Table Book in the end of this year that will also feature contributors already published on Swapnil Saundarya  Ezine.”

Besides, Rishabh also blogs at ‘ Painter Babu‘ , a blog  dedicated to Art , Architecture, and Interior Design .

Both of them are the recipient of Excellence Award 2016 in Fine Arts from Uttar Pradesh Art Society . Brother and sister duo also pledged to donate their eyes and body to Yug Dadhichi Deh Daan Sansthan for scientific research and medical education.

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