Leads are regarding as the lifeblood of every business. After all, they are the people who you hope to convert into customers by attracting them to your products and services. Every business indulges in marketing for this very purpose, but you don’t just want any leads. You are interested in high quality leads i.e. those who have expressed interest in your offerings. It is a basic fact that marketing can cost huge sums of money. While large businesses can afford to spend that much, small and medium-sized businesses are trying to get quality leads at little cost. Can this be done?
Yes, it is possible to make use of multiple sources for generating warm leads without burning a hole in your budget. How? Some of the best resources are outlined here:
- Email Marketing
There is nothing more powerful and effective than email marketing for lead generation. But, you need your audience’s email address in order to begin this process. How can you get that? This can be done with the use of a lead magnet i.e. offering people something valuable in exchange for their email address. This can be anything ranging from a free course, ebook or another resource the potential customer may be looking for. When you have the email address, you can do a follow up and provide even more valuable resources until you win them over as a customer.
- Blogging consistently
When it comes to inbound marketing, one of the best things you can do is to blog regularly. You can create a wide array of content such as educational and how-to posts, a special blog series and round-ups that can be helpful. Adding value consistently can help a business in earning the trust of its audience and converting them into customers.
- Add social buttons for sharing
One of the best ways of generating leads without incurring huge costs is to add social buttons to your blog and email newsletter. Add a call-to-action along with them such as ‘Help us in sharing this information with your friends’ and they are more likely to share it in their circle. This provides you with more exposure, which can translate into more leads.
- Make use of video
Video marketing has gained rapid popularity as a medium of information. Not everyone is interested in reading content; a vast majority prefers to just watch and listen. Therefore, a business needs to make it a priority to create short, interesting and powerful videos that engage the viewers. Moreover, when people like a video, they are going to share it with their friends and family and this is again a great way to generate leads without needing to spend a dime.
- Don’t forget conferences
Industry conferences and trade shows are also great places for a business to generate some quality and relevant leads. Yes, this will require a little bit of spending, but not a lot and the return on investment will definitely be worth it. By attending such events, you can network with influencers in your industry who can promote your products and services. It also gives businesses the opportunity to interact with potential customers and speaking at such events translates into more exposure.
- Use mobile
A huge quantity of web traffic comes from mobile and you need to optimize your website for it. Furthermore, you also need to create an app that prospects can download on their phones in order to interact with you. With apps, you can get direct access to potential customers and can change them into warm leads who eventually convert into customers.