The wink of Priya Prakash Varrier, the 18-year-old Malayalam actor in the song “Manikya Malaraya Poovi” from her forthcoming movie “Odu Aadhar Love” made her an internet sensation overnight. Tagged as the national crush her follower count increased from 1k to a whopping 3million within days.
The Indian media which was earlier obsessed with Taimur Ali Khan, got a new topic to discuss. Discussion and debates on Priya’s wink and limelight began to be aired on national television. To get more TRPs the media’s main concern was getting new information about miss Priya. Meanwhile, in the Rajouri sector in Kashmir, Pakistan once again violated ceasefire and started shelling. Captain Kundu, a 22 -year-old Indian Army personnel, sacrificed his life, while the Indian media kept discussing the ‘national crush’.
This was not for the first time when Indian news agencies were busy filling their own pocket. From useless debates which have no outcome to supernatural happenings, Indian media always tried to create content which will sell easily.
The reality about incidents are modulated and sometimes given political colour so that the respective broadcaster get more profit. The privatization of media has made it lose its ethics and value. Everyone has forgotten the real job of the news agencies, and money-minded corporates are fooling the public by modulating the news.
Is this what our media is reduced to now?