Corporate portraits say a lot about an organization’s adherence to quality and positive image. It is said, time and again that you cannot get second chance to make the first impression. As most businesses get online in search of new clients, partners and business deals, the need of clear images of their management and other top executives is becoming more important. So, where do you begin, in getting a headshot or corporate portrait that will make your company different and superior from the rest? Here are the factors you need to consider –
Website:
The website of a photography site should showcase the best of their work. Are there samples of similar works? Are the images clear? What is their clientele? Have they provided contacts and location of their offices (if any)? Is their photography work different ad superior when compared to others in the market? Important to note, the flashy website is not the best indicator of professional work, so you need to consider other factors as well.
Experience in corporate portrait work:
For how long has the photographer been offering these services? Experienced photographers know what works and what does not work for your market segment. Modern photography is not just about pointing the camera and then capturing images. It is neither about properly lighting a person. A well-composed and well-lit headshot is one which tells more about the image in them. The photographer should provide feedback on the successful tactics or common mistakes which determine the success or failure of corporate portraits. An inexperienced photographer will most likely not have this skill.
Check their Speciality:
Photographers, like all the other professions, have their specialties. If for example, you want to use the portrait for advertising, you should go for advertising photographer instead of a wedding photographer.
Whether you can review pictures in the midst of session:
Professional photographers allow clients to view and review photos at some point during the photography. This is an important consideration as you can suggest improvements during the photo-shoot. Most of the corporate portraits are taken in front of something of importance or focus. For example, most official portraits of U.S. senators are taken with the U.S. flag appearing by side.
The cost:
Who does not mind about the cost? Truly, everyone wants to know how much it will cost them to acquire a high-quality corporate portrait. The most important thing is that quality comes first and you should never compromise it for the sake of lowering the cost.