If you are an App Development Company, a team of Developers or just an individual who made their first App this article is for you. With more time being spent by the masses online, the digital space has become the best starting point for your Promotional App Campaign.
Digital Commodities and Services are being created at an unprecedented rate, and therefore it becomes pivotal to break the clutter. Here are 12 simple ways to reach your target audience and to get your Mobile Android and/or iOS App trending.
- Use Google’s Universal App Campaign (UAC)– Let’s just start with the essentials; Google AdWords now has an exclusive App promotional tool that is compatible with both iOS and Android Apps. It basically replaced the previously available fragmented toolset for App Promotion on AdWords. With UAC your App will appear on both Google’s Search and Display Network. Using the description and screenshots available on the App Store, AdWords will tailor the promotional content going to be showed. Supplemented by the basic feature of Specifying and Targeting potential consumers, UAC is a no-brainer when it comes to putting your Mobile App out there.
- Have an Awesome Landing Page – Now I am not saying that you necessarily need to develop a Progressive Web App (PWA) but something along those lines. You need a website that compliments your Native Mobile Application. Because most people visit new websites, more than they browse the Play Store so its very likely for them to stumble upon your URL.
- Leverage Online Blogs – So for people to get to your landing page, you need some solid value offering. This can be done through informative Blog Posts related to your niche. You can also get into guest blogging on other websites. You need to create content around your application that is generating value for your consumers. Use intuitive tools to mine the best keywords for your Application.
- Make an App intro video –On the topic of content creation, a creative Video always has more chances of becoming a local viral phenomenon. So, if you have the budget it is a good idea to invest in an intro video for your App. The video should neatly lay down what your App Actually offers and how to go about using it. Finding the right tone for your App intro video is crucial, whether it’s a how-to guide that will exist on social media and YouTube or a national level TV commercial.
- Practice ASO – It stands for App Store Optimization and is equivalent to Search Engine Optimization. When people are browsing for Apps, you would want your App to rank better so that it has better discoverability.
- Pre-Launch Activities and Teasers – Hosting a teaser landing page that can register beta subscribers for your App is just staying ahead of the curve. You can also carry out marketing at a more personal level initially by sending out exclusive invites to potential users.
- Social Media and Influencers – It’s not rocket science to include a sound social media strategy to your marketing mix. Being present on all platforms that are relevant to your App is a must. And developing a good network of influencers that can do your bidding is any brands dream. Social Media will set the tone of your brand and will probably do more of the heavy lifting. Also, remember that many marketing tool and techniques are transferrable over Industries, so always learn and adapt from your surroundings. Learn the integrity of paid promotion via social media and how to navigate through their Dash Boards.
- Using App Analytics – Using tools to check on your investments is a scary but necessary task because as much as you would like the idea of a solid ROI, it’snot as easy to accomplish. With platforms like Firebase, App Annie, and Flurry one can keep track of all kinds of engagement taking place on the App. This Analytics can help you predict a more optimized CPI (Cost per Install) and CPA (Cost per Action) for your paid promotional activities.
- Using diverse Media – Contact writers from the Niche, write Pitch tech blogs and send it to editors, do podcasts, use infographics and basically promote your App through all Communications. Sometimes you will be doing it directly and other times indirectly by offering value to the user in the form of information or entertainment.
- Ask for App Reviews and Enter into App Awards – its 80% cheaper to retain old users than finding new ones so try to effectively collect feedback. Communication at a personal level with your users is always a good idea.Also, you can ask your users to nominate your product for routine App Rewards, which are a good way to be discovered.
- Exchanging Ad Space with other Apps – There are service which helps you share space within the ecosystem of your App with other Mobile Applications and return they feature promotional material for your App within their UI. Some of these services are Appfix and AdMob.
- Re-engaging User – Carry out an extensive consensus about your App users. A Study showed that an average user spends most of their time on three of their top Apps. AdWords have some very specialized engagement tools. That will help you get people who have already installed your App to use it again. We also have services like AdRoll that keep track of Ads for unique users and prompt us if these Ads should be rolled out again or not.
Conclusion
Use any or all these above-mentioned tools and find your perfect marketing mix to make noise for your App. But for all the tips and tricks, there are only few that work as better as having a good Branding backed by a solid product and customer service. So, before you go making elaborate marketing schemes invest in making your Mobile App the best in its niche. Go through a lot of beta testing and have experienced app developers and industry veterans review your product before you launch it into the open market