Crisis Communication Plan – What It Is and the Elements You Need to Know

Posted by Purvi Dalvi
April 17, 2018

Every company or business at some point in time is bound to experience a crisis. No matter how small or large a crisis has a plan in place is of paramount importance. A well-developed crisis communication plan ensures your company can tackle any problem. Apart from this, it also shows that shows that your infrastructure in place as far as responding to any man-made or natural crises

Be it in the form of pandemics, theft, lawsuits to floods, crises come in all sizes and shapes. When it becomes difficult to manage, a well-managed and well-developed crisis communication plan is all it takes to preserve the brand and credibility of your company,

What Exactly Defines a Crisis?

As you know a crisis is basically an event that can arise anytime. It further demands a quick and immediate response. When not managed properly, it can even lead to loss of profits, job loss, reputation damage and so on. Crisis can come in any form, shape or size. It can be a natural disaster be it floods, blizzards or even external disasters like fires, victim accidents or chemical exposures and so on. Apart from this, other examples of crises also include fraud, workplace violence and more.

This further calls for crisis communication planning beforehand. You do not know when a crisis arises and hence being prepared for the same is vital.

Elements of Crisis Communication Plan:

Detailed Plan

As the name suggests, a crisis communication plan should have a detailed plan and explain how a company will communicate and handle a crisis. As far as the detailed plan is concerned, it majorly includes the purpose of the plan, procedures and more.

Expert Crisis Communication Team

Now that you have a detailed plan in place, it is wise to assemble an expert crisis communication team. The experts are solely responsible for collecting details, disseminating key messages and working out with the media. Apart from this, the expert team also monitors the response of the crisis. Identify your team members and describe their roles. Ensure you need to have an expert who will act as a spokesperson, who will attend media calls, who will handle all the internal communication, and so on.