Consumers consume to satiate their needs, and for that, every person is willing to expend a price for the object which relates to the utility one extracts from it, we as consumers are driven in this world to trade, to live our lives the best way we can.
The exasperation of limping in misery, the elation of surviving in this harsh world, the joy of comprehending the fact that if one tried hard, they could sustain their lives on their own. Economics is a wild mare if tamed may boast us through long distances, but if left uncomprehended, may thrash us down the throes of misery.
Most consumers won’t go in for the extra expenses to have environment-friendly products as it dramatically increases the production cost, which in turn hikes up the price, and as rational buyers, we’d all prefer to go for the cheapest alternative, rather than paying a higher price to satiate our needs. It doesn’t make sense to pay extra for the same thing, but say what if paying extra isn’t the same as making a conscious effort in reducing resource consumption. For finding a better quality of the product, it wouldn’t be paying something extra as it would serve a cause.
No matter how often it has been said, consumers have to be aware of the production around them, we buyers aren’t just numbers for the sales department of a corporate company but rather for the absolute source of its revenue, the sources through which it survives.
Rather than conforming to these institutional sectors we’d have to realise the power that lies with the masses, the change that can be brought forth which a conscious effort.
Back to the price conundrum when paying someone thing extra…. there is a sense of novelty, this grandeur which could be defined as something psychological at best. It could be said of how people go for branded goods even though if they can get a perfectly similar substitute at the flea market. The feeling of buying from a brand, the feeling of novelty drives us, this, however, comes at a high price and hence we mostly ignore it’s compulsion as each consumer weighs down the utility derived from an object in relation to its price, and it won’t be rational if we pay an exorbitant price for something which may not be able to fully satiate us, “with great price comes a great responsibility”.
The doom is slowly impeding; it may engulf us in its ever-consuming wrath, borne from the very rags of civilization that we constantly tend to dispose of. A rather ironical end for us to be vanquished by the very structures through which the golden age of civilization was built upon, global temperatures are rising, the islands, lying not much above sea level are in the threat of submerging completely.
At the same time stating these arbitrary facts doesn’t do me any good, words that are written for the sake of writing don’t carry any meaning forth, our jobs are not limited to writing essays or giving a speech, shallow words carry no meanings, they only are there to exist as sole substitutes for us to run away from our responsibilities. And as we flee, the clock ticks every second, signifying the doom impending upon us as the future further falls down the swamps of darkness.
Consumption is not just a process; it is well a way of life of how we are seen. What we need, what our biases tell us, it reflects our choices. One can’t brush it off as a mere concept.
Coming back to what I stated before. We are stuck. Our hands are tied we don’t know how far our reach is. The goal might be eternally far away, never to come under our grasp. But say even if with the teeniest bit of hope, if one does lunge over, with a full longing, going out of all their might, shouting all the way with exasperation, crying of excruciating pain, sweating blood down their pores, going forth to reach, to reach what is to be reached. Maybe and just maybe… we may reclaim back our planet for what it is.