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What Will It Take For Next-Gen Indians To Have The Same Opportunities As Urban Privileged?

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By Anirban Ghose and Anish Kumar:

“How would you like your children to be when they grow up?” he asked.

“Like you,” she said.

The man asking the question was R. Venkataramanan, Managing Trustee of Tata Trusts; the woman, a farmer whose income had increased tenfold to ₹2 lakh annually through her work in self-help groups (SHGs). Although her family’s life had improved due to food availability and more income, the quality of life on several counts had not changed: schools in her village were non-functional and healthcare non-existent. Her increased income, therefore, had not translated into better opportunities for her son.

Her statement–I want him to be like you–stayed with us. We were at PRADAN then and had been working with communities across India for over two decades. At that point, we asked ourselves: what will it take for the next generation of Indians, whoever they are and wherever they are, to have the same set of opportunities as the privileged urban-born?

Could we look beyond just providing jobs, training, and skills to a generation of men and women and instead focus on ensuring equal opportunities for their children at least?

It Won’t Happen On Its Own

Through our work in rural India for over two decades, we know that left to market forces – despite rapid economic growth and expanding government social spends – the inhabitants of the bottom 100,000 villages (of the 600,000 villages in our country), do not and will not have the same opportunities as citizens born in urban India or even other villages. Not at a systemic, mass level at least.

Sure, we have an A.P.J Abdul Kalam, who was able to get himself out of a deprived background and become DRDO chief and the President of India. But what about his friends, his brothers, relatives and neighbours? What are the chances that they got out?  We never talk about those left behind.

Individual ascension can happen–with some education and a great deal of luck. But how do you take development to the entire village? How do you build basic resilience, so that our future generations can aspire to and achieve better lives?

Photo courtesy: Charlotte Anderson

The Stepping Stones To Resilience

Addressing hunger: It starts with food-sufficiency. We remember one of the first conversations we had when we joined PRADAN and one of our colleagues told us bhookhe pait bhajan na hoye – one needs food in one’s stomach before one has the ability to aspire.

When PRADAN started its work in the 1980s, addressing hunger and poverty was a priority. We believed that if you worked with communities to create strong livelihood opportunities in an empowering manner linked to government and private markets, it would have a positive domino effect on the other challenges they faced–health, nutrition, education. One had also hoped that there would be gains around the intra-family and the inter-family relationships, in terms of gender, caste, the ability to influence local decision making and so on.

But in 2005, when we did a strategy-refresh and reflected on our work in the earlier decades, we realised that this whole premise of automatic spillover gains to other areas wasn’t happening.

So while there were enough anecdotes, in terms of scale, the impact was limited to increased incomes – in some cases as high as ₹1.5-2 lakh annually.

Cash flows had increased and there was more food at home. But for most households this did not translate into other important areas: child malnourishment continued to be high as did maternal and infant mortality; women had little control over their increased incomes (even though all our activity was focused on women and increasing their incomes). They had even lesser decision making powers and almost no control over assets.

Building social capital: This made us more acutely aware of the second necessary condition for development: social capital –acquiring a voice and some sense of agency – through mobilisation of groups and communities. The SHG movement, which started in a small way in the 1980s, was taken to scale by nonprofits in the 2000s and later adopted by the government. Today there are large numbers of villagers, even in the bottom 100,000 villages, where some level of social capital has been created.

Meeting aspirations: Once this kind of foundation exists – enough food, money and some social capital – there arises an opportunity to mobilise the aspirational energy of the community. The challenge today is clearly people’s aspirations of having equal opportunities for their next generation.

Photo courtesy: Charlotte Anderson

But There Are Barriers

Traditional norms and practices limit opportunity: Consider the situation of the tribals. They have a huge sense of identity and pride and are unable to work in hotels and clean dishes; it’s not acceptable to them, unlike non-tribals where some castes will do this work in towns and cities. So the only jobs tribals end up doing are building roads and digging trenches. This is a 100 million strong segment of society and the only opportunity open to them (outside of marginalised farming) is road construction!

There is a sense of hopelessness: At the policymakers’ level, the aam janta, and even within the development fraternity, there is this sense of ‘ki bhaiya, yahan toh kuch hone wala nahi (Nothing can happen here).’

There is a feeling of hopelessness and fatigue especially if you’ve been doing it for a long time and you see change happening really slowly. Many of us have worked on economic development issues and take pride in our work but when we seek to answer the question of what will it take for their children to be like our children and the increasing gap between the two, one can only feel overwhelmed.

There is a feeling of entitlement: We’ve reached a stage today where there is a strong sense of rights, but not of responsibilities. There is a sense of entitlement that has been seeping through in the way people think and act, and we’ve seen this increase over the two decades that we’ve been in the field with PRADAN and now TRI Foundation.

To quote one such example: We were in Hazaribagh in central Jharkhand and talking to the women in a SHG. This SHG is among the top five percent of SHGs in India and a poster child of the movement. Every year, the women distribute a dividend among themselves of ₹18-25K per person.

Despite the overall economic prosperity in the village, we saw malnourished children. When asked whether the women had thought about nutrition for their children, they were very articulate. They said that they had created a citizen report on the state of ICDS in their block, had mobilised themselves and then gheraoed the officials demanding rations be delivered to their villages. They were told that the government machinery wouldn’t be in a position to deliver rations for six months.

When we asked them, “You have the money, why won’t you buy the nutrient-rich food and feed the children?” the women answered saying, “We are entitled to the rations!” We understand there might be other factors and this may be an oversimplification, but the reality is that people are not taking responsibility for their lives.

It doesn’t mean you let the government off the hook; you should hold them accountable. But one must also focus on solving the problem; one must focus inward and see what can be done by oneself.

Build Resilience – Adopting A Multi-Pronged Approach

We, along with the Tata Trusts and with guidance from Dr Sanjiv Phansalkar, analysed the situation on the ground. Having understood the enormity of people’s aspirations, we realised that if the development indicators had to change for good, we had to look at two aspects, things that:

  • Communities can do themselves with a little support in terms of knowledge and capacity
  • Need external support from governments and markets

For instance, in the area of child malnourishment, the women can do the recommended IYCF practices themselves. But when the child is ready for vaccination, that has to be supplied by an external entity and injected by a trained person. This external ecosystem support could come either from the government or a private, market-based enterprise.

Having understood this, we broke it down further to understand the basic things that people require to live comfortably. After several conversations across multiple states we narrowed it down to four key areas:

  • Prosperity: People in the bottom 100,000 villages need about ₹8,000-12,000 monthly cash income to live well. This translates to around ₹1-1.5 lakh additional income.
  • Healthcare and nutrition: With a focus on pregnancy to the first five years of a child’s life and basic cognitive development. In essence, preventive, formative and curative healthcare.
  • Education: Primary education to ensure a certain level of foundational education and mobility.
  • Water and sanitation: Safe drinking water and sanitation.

In order to ensure that the marginalised communities have an influence in local decision making and are not excluded from services and infrastructure, we also included local governance and gender as cross-cutting issues as these parameters are closely interlinked.

Therefore, if we have villages where we are able to move the needle on these four result areas and the cross-cutting issues of governance and gender, then we will be in a position to say that this village has the wherewithal to thrive on its own steam and that its children are well-equipped to capitalise on opportunities across India and the world.

Photo courtesy: Charlotte Anderson

Connecting To Urban India On Equal Terms To Achieve Those Aspirations

The opportunities outside of the village are the ones that the woman who met Venkat wanted for her son. If the country is growing, the bottom two deciles of rural India should also be able to participate in this growth. However, if I have to connect with the opportunity only as a coolie, and my child also has to engage with that world only as a coolie, then that is not an opportunity.

To be able to participate on equal terms and negotiate these opportunities, there has to be an interplay between what the communities can do themselves and a supportive ecosystem of public and private markets – Samaj-Sarkar-Bazaar – have to come together if we have to address the rural-urban divide.

About the authors: 

Anirban Ghose is Co-Lead of Transform Rural India. He has been on the leadership team at India’s leading India’s leading rural development NGO, PRADAN. Anirban is recognized for his role in expanding comprehensive engagement with women collectives beyond financial services, livelihoods and a pioneer of automated book-keeping systems in women’s Self Help Groups. He is known for expertise around community managed irrigation, natural resource-based livelihoods and numerous technology for development initiatives. Anirban graduated in Business Studies from University of Delhi.

Anish is Co-lead at Transforming Rural India Foundation. Anish was part of the senior management team at PRADAN, India’s leading rural development nonprofit. His areas of expertise include creating business organizations run by poor communities and facilitating participation of small-holder farmers in modern value chains. He has been part of erstwhile Planning Commission’s Working Group on disadvantaged farmers, and has been involved in designing programmes on producer collectives. Anish was involved in developing small-holder poultry model, run by poor women, which has emerged as the largest family poultry network in India with turnover of US $56 million. He chairs National Smallholder Poultry Development Trust, supporting more than 11,000 women.

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

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Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

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A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

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Find out more about the campaign here.

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A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

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A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

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A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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