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Need a Mobile App for Your Business?

Building a mobile app is a big step for your business so it needs to be well thought out before starting to look for an app development agency. A mobile app can make all the difference for your business in regards to customers, revenue, and even reputation. Appster states that mobile app revenue is expected to reach $80.6 billion by the end of 2020. Not only are large corporations taking advantage of this while it’s still fresh, small-medium sized businesses are too! So if you’re still watching from the sideline, it’s time you joined the game.

You need to figure out how to monetize your app, if any customized features are needed, your target audience, and anything else in relation to your app’s design or development. With over 4 million apps in Google Play and Apple App’s store, it is important to understand the development process so you won’t waste valuable time or resources. You also need to know how your app will fit yet standout in the market. Here are the necessary steps to take before starting the development process.

Step #1: App Goals & Objectives:

Your business’s app needs to be a solution to a problem you’re having in your business, you need to have a bigger purpose in mind. Consider the problem and think about why this problem is happening and how can an app fix that. It can be to fill in a gap in the market, to boost your sales and revenue, to modernize your business and keep up-to-date with the latest trends.

You can even get your customers intake on this, which is never a wrong approach. Find out if your customers really need a mobile app, would it make the service better? Will it make their shopping experience easier? Your customers’ feedback can help you set clear goals for your app so you don’t lose focus and spend money on features you don’t need.

Step #2: Research Strategy:

Besides checking if your app is in demand or not in the market, you need to check out your competitors’ game and what they’re doing. Many small businesses are picking up on the benefits of a mobile app and are already working on their app development; however, some are still in the blue. So, a well-developed mobile app will definitely give you leverage over your competitors.

Look at other apps similar to your idea, how can you make it better? What can you do differently? With small-medium sized businesses, the options wouldn’t be various, giving you the advantage to easily do better. By researching a competitor’s app in terms of the number of times an app was installed, the reviews or ratings, and an insight on the development, you would be able to better plan your own app.

Step #3: Target Audience:

This is not only limited to understanding who your target market is, whether it’s targeting teens, housewives, or small businesses because this is something you’re probably already familiar with when taking this step. But it means what devices do your customers use? Developing a mobile app for Android users is different from developing one for Apple users. Both require separate resources, development time, and strategy. Most businesses prefer to start with an Apple app because it consumes less time and money. An Android app takes more time to develop because Android has various devices and the screens come in many sizes. And of course, more development time is more money. It’s always best to start with one platform and then expand to the second platform next so the cost won’t be as high.

However, if your target audience is based in Asia or Europe, starting with an Android app is better because Android users are more than Apple users. But, if your target audience is the United States, an Apple app is your best option.

Step #4: Features & Functionality:

You want the best app possible for your business and that makes sense but, you need to make sure you’re not overspending on the development of useless features that aren’t necessarily needed.

Developing a single feature can cost up to thousands sometimes, so choosing your features is a big decision to make. Get a pen and paper and start jotting down what you want your app to do? Will it need a geo-location feature? To track down your location, in case of a transportation app like Uber or restaurant app. Will it need a search option? Third-party integration? In case of sharing on Facebook or Twitter. Your options are endless! Some businesses also have customized features, specified for your business and customers. Having a clear idea of all the features you need, will be a guide when developing and help your app reach its full potential.

Step #5: Monetizing your app:

When investing money into a big project like developing a mobile app, you need to work on a plan to compensate the money spent, and then gain revenue. Developing an app can be expensive and small-medium sized businesses are already on a tight budget. However, you need to set a budget for your mobile app depending on your app type, features, and many other factors.

You can request a free quote from a specialized developing agency like Softxpert with your app description and features to get an estimate of how much your app will cost. Small businesses make the mistake of assuming their mobile app is going to be a money maker once they launch it. However, that is not the case. First off, you need to monetize your app. There are multiple ways to do this, in order to pay off your investments and make money. You can have in-app sales and sell your products/ services, use ads, or make a premium account option with special features.


These are a few factors to help you get a full image of your app and all it can be. After you have these points set, you look into who can handle this project, whether it’ll be freelancers, in-house developers, or outsourcing to an app agency. An app development agency will be the best option in regards to professionalism and quality, and there are many that target small-medium sized businesses or startups.

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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