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Remembering Amma: A Testimony Of Unbridled Ambition

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She bid goodbye to this world on December 5, 2016. She was imperious, she was deified, she was feared and loved, she stood apart unreal, gigantic as a sole figure. Truly, a trailblazer of Tamil Politics. Late Chief Minister of Tamil Nadu Jayalalithaa’s story from a movie star to a benevolent administrator is the one of unflinching determination and unshakable conviction.

Lonely Childhood And Making Of A Star

She was born in Karnataka on February 24, 1948. With her father’s death when she was two and her mother joining the Tamil Film Industry subsequently, Jayalalithaa had a lonely childhood but  was remarkably intelligent and academically inclined; she stood first in class and dreamed of being a lawyer or an IAS Officer. As she cleared her 10th class being the state topper, she was offered a scholarship, understanding the financial constraints, her mother discouraged her to pursue further studies and propelled her to join the film industry where she did exceptionally well and was a top heroine of her times. Later, she met the iconic Marudur Gopalan Ramachandran aka MGR who went on to be her mentor after her mother’s death when she was only 21. Jaya was left alone with grief and despair.

Political Debut

She made her political debut in AIADMK party with the support and mentorship of MGR and her intense desire to serve the people. Being a woman in male-dominated politics, she had to face a lot of challenges. But she rose above it all with her inordinate efforts and her deep conviction. Indira Gandhi was charmed by her. She was indeed very ambitious and that made her co-workers envy her and create obstacles in her path. She surmounted all of it and emerged victoriously. Then there is the popular dramatic incident where she was vilified and thrown out of the Legislative Assembly. She vowed to get back and after two years she entered the assembly as the Chief Minister of Tamil Nadu.

Puratchi Thalavi – A Revolutionary Leader

After the death of MGR, who was the Supremo of AIADMK, she was sworn in as the Chief Minister of Tamil Nadu proving her mantle with adequate votes and absolute power. She was beautiful, she wore a silk saree and spoke fluent English. The bureaucrats were charmed by her pleasing manners, her elegance and with her thorough preparation for every meeting. She was now liberated from the clutches of MGR, she stood alone as a sole figure but grew increasingly intolerant towards press, in fact, she is a self-declared media hater.

Being Amma – The Personal Branding 

With her sworn in as Chief Minister, a new cult of leadership worship had been initiated. I read in her biography written by Journalist Vaasanthi that every new project and scheme became her personal edict, and came accompanied by her out-sized photograph. Her iconic project Amma Canteen was celebrated and appreciated by her opponents. The people of Tamil Nadu were hugely benefited by Amma Canteens with healthy food at cheap prices. She had promised in her campaign to fulfill the basic necessities of the people which she rightfully did and led by example.

My Tribute to J. Jayalalithaa

I am fascinated by late J.Jayalithaa and her journey is indeed inspiring. I am impressed by her determination and her extraordinary success. To my mind, she is indeed a remarkably intelligent woman who never needed social media, unlike many politicians who are constantly tweeting. She touched the lives of people in basic and ordinary ways by creating service delivery schemes that established her presence in daily life with Amma Salt, Amma Mixer and Grinders and many more. This Amma branding is an incredible political strategy which is commendable though there are various reports that it had certain ramifications on the State Government’s budget.

She stood tall, as a singular figure and redefined public administration. She was inaccessible yet people’s leader, she was a superstar yet a lone heroine and hated the limelight. What an irony. She departed from the world in 2016 but she will be remembered and cherished forever. Lastly, concluding with an inspiring quote by her which I read in her biography which displays her unflinching determination that she held on to through the vicissitudes of her life.

“I couldn’t be indifferent, because I have this in me – once I take up a job I will never do it half-heartedly or indifferently even if it is something like giving a bath to my dog! It was the same thing with acting in films and with politics. I can will myself to do anything in the world.” 

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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